Best Western in Asia: “Most exciting period in 72-year history”

Best Western Sapphire Halong Bay
Best Western Sapphire Halong

Best Western Hotels & Resorts has announced another successful year in Asia with new brands and properties in the fast-growing region.

In 2018, Best Western continued to expand its footprint in a series of key Asian markets.

In Indonesia, the opening of Best Western Senayan Hotel in Jakarta and Best Western Kindai Hotel in Banjarmasin proved its commitment to the country. In Japan meanwhile, Best Western Plus Hotel Fino Chitose and Best Western Hotel Fino Tokyo Akihabara both opened this year, as the country prepares to host the 2020 Olympics.

Vietnam is another strategic target market for Best Western. In 2018, the company signed new agreements for Best Western Premier Cam Ranh Seahorse Beach Resort, Best Western Premier Quang Binh, Best Western Premier Sapphire Ha Long and Best Western Plus Ha Long Bay — all of which are scheduled to welcome guests from 2020 onwards.

These hotels and resorts feature a combined total of over 2,200 rooms.

Best Western Premier Cam Ranh Seahorse Beach Resort
Best Western Premier Cam Ranh Seahorse Beach Resort

Best Western also continued to expand its portfolio in Thailand with this year’s signings of Best Western Plus Speech Pattaya and The Title V Rawai Phuket, BW Premier Collection by Best Western, both of which are on track to open within two years.

Finally, in the Philippines, Best Western signed its first SureStay hotel, SureStay Plus by Best Western Regency Angeles City Clark, which is scheduled to open its doors in the second quarter of 2019.

“The most exciting period of expansion in our rich 72-year history”

Ron Pohl, SVP and COO at Best Western Hotels & Resorts, said: “As a company, we are currently undertaking the most exciting period of expansion in our rich 72-year history, following the launch of a series of ground-breaking brand concepts. These include Vīb, our cutting-edge upper midscale concept, which will make its debut in Asia in January 2019, and our two newest brands, Sadie Hotel and Aiden Hotel.”

Best Western Premier Bayphere Pattaya
Best Western Premier Bayphere Pattaya

Best Western will also return to the popular Thai resort town of Pattaya in 2019 with the opening of Best Western Premier BayPhere Pattaya. This will be complemented by the highly-anticipated debut of BluPhere Pattaya, BW Premier Collection by Best Western in 2020.

“In almost every sector of the market”

“We will now bring our award-winning hospitality to even more guests across the region,” commented Olivier Berrivin, Best Western Hotels & Resorts’ managing director of international operations – Asia. “With our expanded portfolio of industry-leading brands, Best Western is in a position to serve guests and developers in almost every sector of the market.”

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