Best Western announces new hotel in Vietnam’s tourism crown

Best Western Premier Sapphire Ha Long

Best Western Hotels & Resorts has announced the signing of a new upscale hotel overlooking Ha Long Bay, the UNESCO World Heritage site in Vietnam.

Developed by Doji Land Real Estate Investment Company Limited, the Best Western Premier Sapphire Ha Long is a 31-story project that’s rising in the heart of Ha Long City’s hotel district. It will feature more than 1,000 guestrooms, business and leisure facilities and panoramic views of the bay.

“Historically-rich and captivating”

Ron Pohl, senior vice president and COO for Best Western Hotels & Resorts, said: “Best Western is excited to announce the signing of the Best Western Premier Sapphire Ha Long, as this hotel reflects our brand’s commitment to bringing world-class hospitality to Asia’s most attractive destinations.

“We look forward to providing travellers visiting the historically-rich and captivating coast of Ha Long Bay with the elevated style and luxurious amenities that are signatures of our Best Western Premier brand.”

The hotel is scheduled to open its doors in the fourth quarter of 2020.

Best Western Premier Sapphire Ha Long - View

Best Western Premier Sapphire Ha Long will feature 1,008 residential-style rooms with a minimum size of 35 sqm and a choice of one or two bedrooms. Each unit will feature contemporary décor and a private balcony.

Its facilities include a swimming pool, fitness centre, business centre, executive lounge and retail outlets. Additionally, a collection of dining and entertainment options will feature a bright all-day restaurant, a specialty restaurant, a coffee shop, beer bar, cigar lounge and wine bar.

“In the heart of one of the world’s most desirable destinations”

Olivier Berrivin, Best Western Hotels & Resorts’ managing director of international operations – Asia, said: “Best Western Premier Sapphire Ha Long is a fantastic new hotel that provides international accommodation in an unsurpassed location, in the heart of one of the world’s most desirable destinations.

“As a globally recognised World Heritage site and one of the ‘New 7 Wonders of Nature,’ Ha Long Bay is the jewel in Vietnam’s tourism crown. Our wonderful new waterfront hotel will perfectly showcase this breathtaking landscape.”

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