Visit California and Virgin Atlantic Holidays are set to bring the vibrant spirit of California to London with the launch of "California Games", a two-day immersive event at Outernet London on 12-13 June 2026. The event will transform the Tottenham Court Road venue into a showcase of California's iconic landscapes, sports, and entertainment, coinciding with the opening FIFA World Cup 2026 fixture in Los Angeles.

The activation aims to highlight California as the ultimate destination for sports, entertainment, and road trips. Visitors will experience interactive sports and games, live entertainment, and California-inspired food. High-resolution LED screens will display visuals of the state's legendary road trips and cultural experiences.

Caroline Beteta, President and CEO of Visit California, stated, “California Games is an exciting opportunity to bring the welcoming and adventurous spirit of the Golden State to UK audiences and invite visitors to truly ‘Play Big.’”

The event is part of a broader marketing campaign by Visit California and Virgin Atlantic Holidays, featuring advertising across key Transport for London stations and a media partnership with The London Standard. Paul Truss, Head of Product at Virgin Atlantic Holidays, emphasised California's popularity, noting, “We’re proud to partner with Visit California on California Games to give Londoners a taste of the Virgin Atlantic experience.”

Visitors can explore various immersive experiences at the venue, including a Virgin Atlantic Clubhouse-inspired lounge and interactive gaming screens featuring iconic Californian sports. The event will also spotlight California's global sporting calendar, including upcoming World Cup matches and the LA 2028 Olympic Games. Entry to the event is free

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