According to a report released by China Tourism Academy, domestic visitor arrivals are expected to grow 8.8% to reach 3.08 billion in the first half of 2019. All together generating tourism revenue of RMB 2.78 trillion (USD 390 billion), up by 13.5% over the same period of last year.
Notably, domestic tourism registered year-on-year growth of 7.6%, 10.9%, 13.7% and 7.7% during the traditional public holidays, such as the Chinese Spring Festival, Tomb-Sweeping Day, May Day and Dragon Boat Festival respectively. Accordingly, tourism revenue during these occasions increased by 8.2%, 13.7%, 16.1% and 8.6% year-on-year.
In 2018, domestic visitors who travelled to Red Tourism destinations recorded 660 million, accounting for 11.9% of total domestic tourists, with tourism revenue of RMB 425.8 million (USD 60.31 million) accounting for 7.13% of total domestic tourism revenue.