COITM to host 300 exhibitors and 4,000 professionals from over 50 countries from 14-16 Oct 2026

China’s tourism industry is surging back. According to the China Tourism Academy, Chinese citizens made 146 million outbound trips in 2024, while 131 million inbound visitors came to China—a year-on-year jump of 60.8%. By mid-2025, the National Immigration Administration reported 159 million mainland residents, 136 million Hong Kong/Macao/Taiwan residents, and 38 million foreign nationals crossing China’s borders—all showing double-digit growth.

A Commitment to Industry Growth

Qing Qinghui,COITM founder, said: “COITM will create opportunities for global and Chinese partners, strengthen the tourism ecosystem, and drive the industry toward diversity, personalization, and sustainability.”

Against this backdrop, a new industry platform is launching: the China Outbound & Inbound Travel Market (COITM), debuting October 14–16, 2026 at Beijing’s National Agricultural Exhibition Center (Hall 11).

A Dual-Drive Tourism Platform

COITM is designed as a B2B marketplace linking:

• Overseas tourism boards and suppliers with Chinese outbound operators and MICE buyers, and
• Enabling Chinese tourism resource providers to promote inbound tourism and partner with overseas agencies.

The event will host 300 exhibitors and 4,000 professionals from over 50 countries, including tourism boards, airlines, hotel groups, DMCs, attractions, tech companies, and marketing platforms.

Key Features

• Inbound + Outbound forcus: Connecting with both sides of China's travel market.
• Pre-scheduled business meetings: An appointment system ensures efficient negotiations.
• Year-round marketing support: Social media, webinars, and roadshows extend exposure,
• Industry forums: Covering China Outbound Travel, China Inbound Travel, Tourism Tech and Outbound Investment.

Strong Industry Backing

COITM has already won strong support:

• China Tourism Academy hopes the event will help exhibitors "break business boundaries.
• Utour Group and HCG Travel Group see it as a platform to connect global resources and inject new momentum.
• NYU's Pierre Gervois praised COITM's role in attracting cultural travellers to China.
• International tourism boards - including Russia, Tunisia, and Belarus - have expressed their strong support and willingness to exhibit.