Australia’s leading speakers’ bureau Saxton formally unveiled The Loop, a human-first platform designed to simplify the growing complexity of business events, at AIME 2026 in Melbourne.
Whilst simplifying increasingly complex event operations, The Loop also protects the high-touch, relationship-led partnerships Saxton has been known for over the past six decades..
Built over a 12-month period in close collaboration with clients, The Loop reflects Saxton’s long-standing belief that meaningful innovation in the business events sector must be shaped by real-world experience.
According to Saxton chief executive Anne Jamieson: “What we heard from clients wasn’t that things were broken, but that everything had become harder to hold together: faster pace, tighter budgets, and more moving parts. The Loop grew out of those conversations, with technology designed to remove friction and protect the high-touch relationships that matter most.”
Indeed, rather than responding to short-term trends, the platform has been developed through a considered, phased approach, guided by what their clients said they needed to manage increasing complexity without losing trust, continuity or human connection.
A timely addition
The launch of the Loop coincides with Saxton’s Future of Business Events 2030 research study, commissioned in partnership with trend intelligence agency, ThinkerTank.
Part of Saxton’s broader commitment to industry leadership, the research offers a holistic view of the forces reshaping business events in Australia and globally from rising cost pressures and generational change to the evolving role of technology, trust and human experience.
Early insights point to a sector under pressure to deliver more innovative, meaningful experiences while operating within legacy systems and ways of working.
Jamieson added: “As we developed the Loop, it became clear the questions were bigger than any one system. Those same conversations were pointing to broader shifts in how events need to be designed and delivered, which is what led us to commission the Future of Business Events 2030 research.”
Together, the research and the Loop reflect Saxton’s view that the future of business events will be shaped not by technology alone, but by thoughtful systems that support people, preserve knowledge and strengthen long-term partnerships.
Both initiatives are designed to contribute to a more resilient, connected and future-ready events ecosystem.
