Travel news for the trade community

Collinson sparks loyalty through airport digital-commerce platform

Loyalty and benefits company Collinson has invested in Grab, an airport e-commerce platform that simplifies mobile ordering of airport necessities.

Collinson invested in Grab to build on its suite of solutions. The partnership will create better digital experiences for frequent travellers, and in return, increase their loyalty. Grab allows travellers to skip queues and promotes airport food and beverage and retail providers by providing mobile capabilities at airports across the UK and US.

Both brands will work together to create new services and commercial opportunities for airport restaurants and retailers. The investment is part of Collinson’s strategy to work with external partners and continue to grow and develop its loyalty brand. Furthermore, Collinson will support Grab’s rollout, leveraging its international footprint to expand to new markets globally.

“To help today’s travellers make the very best use of their limited time”

Colin Evans, founder and chairman of Collinson, commented: “The collaboration with Grab is the latest in a series of investments in exciting, innovative companies that align with our existing product offering to deliver value to both parties.

“The partnership will allow us to extend and enhance the benefits and services we provide as part of our continued drive to discover opportunities to help today’s travellers make the very best use of their limited time in airports and travel hubs worldwide. By developing and working with world-leading services, we continue to accelerate innovation and deliver the most compelling experiences to travellers around the world.”

Grab App

Collinson and Grab are working to align their products to attract digital-savvy travellers. Grab will be introduced at a selection of UK and US airports to Priority Pass Members who have purchased their membership directly through www.prioritypass.com. It will enable them to order food and drinks, directly from the Priority Pass app for convenient pick up within minutes from a range of participating outlets.

“Enhancing the airport experience for busy travellers on the go”

Mark Bergsrud, founder and CEO at Grab, added: “We are excited to partner with Collinson and create engaging digital experiences in airport retail together. We are aligned in maximising value for our partners while enhancing the airport experience for busy travellers on the go.”

Since its launch in 2015, Grab has facilitated over one million orders and is now available in almost 30 airports and over 250 outlets directly through the Grab app and integrations with partners such as American Airlines, Dallas Fort Worth International Airport, London Heathrow Airport and London Gatwick Airport.

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