Commtrak, a commission recovery firm, has announced a strategic partnership with the American Society of Travel Advisors (ASTA) to enhance resources for travel advisers across North America. This collaboration seeks to address the persistent issue of unpaid hotel commissions, which significantly impacts agencies of all sizes due to discrepancies and missed reconciliation timelines.
The partnership will provide ASTA members with access to Commtrak's specialised services, which focus on recovering commissions that remain unpaid 180 days after checkout, and on records up to four years old. "Commissions earned are commissions owed, period," stated Zane Kerby, President and CEO of ASTA, emphasising the importance of ensuring advisers receive due payments without unnecessary delays.
In addition to recovery services, the partnership will explore the development of practical tools and shared resources to help agencies better understand commission payment patterns. This initiative aims to highlight suppliers with strong payment records and identify common areas of discrepancy. The organisations are also working on streamlining the reconciliation process to minimise disruption for hotel partners.
Marci Broumas, Director of Operations at Commtrak, noted, "Better communication and better tools can lead to better outcomes for everyone." Commtrak's collaboration with ASTA reflects a commitment to enhancing adviser profitability and promoting accountability within the hotel commission ecosystem.
Commtrak currently collaborates with several top agencies, underscoring the industry's growing recognition of the importance of protecting earned revenue. This partnership with ASTA marks a significant step towards strengthening the financial stability of travel advisers
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