Cost of global attractions on the rise

Research shows increasing prices in the UK, US, Europe and Asia

The Louvre, Paris, France
The Louvre, Paris, France

As the world’s top tourist attractions compete to grab our attention, MyVoucherCodes has compiled data to give us an idea of how much attractions are trying to get out of our pockets. The survey included some of the most coveted attractions from all over the world, with entry prices obtained through historical data from official websites or through news and announcements between 2008 and 2018.


In the UK, a thousand British families were included in the survey. It showed that 9 out of 10 feel they are being priced out of visitor attractions both at home and while on holiday abroad, with 46% of the respondents planning only one day out this summer.

Key findings found that Chessington World of Adventures has had the highest price increase with 165%, followed by Blackpool Tower which comes in at second with a 160% difference. Overall, the average price increase for attractions in the UK is at 81%.


Popular for its Disney and Universal Studios franchises, the US holds some of the world’s most profitable theme parks. In Universal Orlando Resort in Florida, the current average entry prices for a family of four is at USD 670, which used to be USD 291.96 in 2008, total increase of 129.48%. The Alcatraz Island came in second, followed by the Empire State Building. The average price increase in the US is at 70%.


Travelling to Europe is a common entry on bucket lists, but unfortunately for some, it remains a dream given the high costs of attractions. The world-famous Louvre in Paris came out on top with a 161% increase, followed by La Sagrada Familia in Spain with 115%. In Europe, the average price increase is 63%.


Among the four regions, Asia took the bottom spot for having the least amount of increase in entry prices, with an average increase of only 44%. Although Disneyland Hong Kong had an increase of 109% during the past decade, other popular attractions showed a lesser increase compared to other regions.

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