Costa Rica Tourism Board unveils new campaign

Guest Contributor

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The Costa Rica Tourism Board (ICT) has partnered with adventurer, Levison Wood, on its latest Costa Rica Sanctuary campaign, which aims to promote the country as the ultimate natural escape.

The campaign was first launched in late 2020 to encourage visitors to travel post Covid-19 through highlighting the rich culture, nature and wildlife, adventure, wellness and sustainability that Costa Rica offers.

The content-focused website (www.costarica-sanctuary.com) is home to a variety of inspiring videos and stories which showcase the real Costa Rica through real eyes – individuals who explain how they found their ‘sanctuary’ in Costa Rica across five pillars: culture; adventure; wellness; nature & wildlife; and sustainability.

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