Crown Hotels gets new IDeaS
IDeaS Revenue Solutions, the provider revenue management services for the hotel industry, has rolled-out its solutions at all Crown Hotels properties in Melbourne, Perth and the SkyCity properties in Auckland.
Each property will be using the IDeaS Revenue Management System (RMS), which offers pricing, group management and distribution support.
“User friendly reporting and system navigation along with the long term forecasting ability made the IDeaS RMS stand out from its competitors since the first demonstration we had. We can see the benefits that its technical strengths, like greater frequency of optimisations and integration of competitor’s pricing in the IDeaS RMS’ rate recommendations, will have on our pricing decisions,” said Natalie Pevats, Group Revenue Manager at SkyCity Hotels.
“The management teams at Crown Hotels and SkyCity understand the value that accurate forecasting and pricing creates within the casino’s environment. This setting is typically more complicated than in a traditional hotel. The application of the IDeaS RMS within this environment will provide Crown and SkyCity with a competitive edge and the ability to implement broader revenue management strategies across their properties to enhance their revenue performance,” said Grahame Tate, Managing Director of IDeaS Asia Pacific.
“Tight-knit integration for all transaction systems and databases is an important key to success. The path to sustained profitability and growth has taken a turn for gaming companies in the Asia Pacific region. Gaming still brings in the largest portion of revenue but rooms, retail, food and beverage, spas and entertainment are also critical in the overall revenue equation.
“Understanding which guests and segments are the most valuable not only impacts gaming revenues, but also property-wide profitability. Importantly, through integrating technologies and applying revenue management, casino hotels such as Crown Hotels and SkyCity, are optimizing their operations,” he added.