Cvent, a market-leading meetings, events, and hospitality technology provider, unveiled its all-new virtual event solution, the Cvent Engagement Hub. Built to work seamlessly with its unmatched suite of event marketing and management solutions, the hub delivers a fully branded, turnkey virtual event experience.

The Cvent platform powers all event types – whether in-person, virtual, or hybrid – providing organisations with the one solution they need to run their entire events programme. It includes everything organisations need to deploy a virtual event experience to reach and engage virtual audiences like never before. The solution includes fully integrated, enterprise-class webcasting technology that allows planners and marketers to confidently deliver immersive, interactive content to any device, anywhere in the world.

The Cvent Engagement Hub enables event and marketing professionals to:

• Leverage one platform for a consistent, fully branded experience at each step of the virtual event lifecycle including promotion, registration, and all aspects of the virtual experience including an available native mobile app.
• Deliver high quality, secure event content, live, simulive, or on-demand, to any user, on any device, anywhere in the world.
• Collect rich attendee and digital event data including per attendee engagement scores, session & web analytics, and dynamic surveys for faster, smarter follow-up.
• Attract sponsors and exhibitors with virtual booths, video conferencing, sponsored sessions, and the ability to pre-schedule appointments to increase lead generation and drive brand awareness.
• Provide key stakeholders with the insights they need to maximize event ROI and profitability – challenges that planners and marketers often face with virtual events.
• Access 24/7 support from Cvent’s award-winning 1,000+ customer care team, plus virtual event-specific offerings for full project management, webcast & speaker support, and advanced video production.

“As the global pandemic took hold, virtual events were embraced as a way for organisations to continue to engage their prospects and customers even when they couldn’t meet in person, face to face,” said Cvent CMO Patrick Smith. “Many organisations quickly pivoted to create a virtual event strategy but had to patch together disparate technologies to run their events. This suboptimal approach meant low attendee engagement, an inferior user experience, and no way to measure the event’s true business impact.”

In the current environment, the need to reach and engage attendees virtually has never been more important – and Cvent Engagement Hub will drive online interactions that were meaningful and measurable, Smith added. “Since March, we’ve helped our customers manage over 60,000 virtual events, giving us valuable insight into what a successful virtual experience looks like. Now, with Cvent Engagement Hub, event planners, marketers, and organizations of all sizes will be able to easily design and deliver memorable, measurable virtual event experiences as key parts of their overall event programme.”

The Cvent Engagement Hub will power Cvent’s annual event technology conference, Cvent CONNECT, on 25-26 August, which is set to be the largest gathering of meeting and event professionals in history. The virtual conference will provide attendees, many of whom who are looking for tools to run their own virtual events, with a front row seat to the Cvent Engagement Hub experience. More than 23,000 event professionals, marketers, and hospitality professionals have already registered.