A new study has revealed the destinations increasing the most in popularity for 2023, with Pinterest search increases of over 280%.
The study by the travel experts at Bounce analysed Pinterest Trends Index scores, to reveal the global destinations increasing (& decreasing) the most in popularity.
Top 10 Destinations Increasing in Popularity:
|
Rank |
Destination |
Country |
Pinterest Index Score Increase (%) |
|
1 |
Rio de Janeiro |
Brazil |
286% |
|
2 |
Ubud |
Indonesia |
284% |
|
3 |
Jaipur |
India |
154% |
|
4 |
Hawaii |
United States |
127% |
|
5 |
Austin |
United States |
113% |
|
6 |
Kuala Lumpur |
Malaysia |
111% |
|
7 |
Stockholm |
Sweden |
107% |
|
8 |
Amsterdam |
Netherlands |
100% |
|
9 |
Kyoto |
Japan |
96% |
|
10 |
Cairo |
Egypt |
90% |
Taking first place is Rio de Janeiro, Brazil, which has seen its searches on Pinterest increase by an incredible 286% in the last twelve months. Rio is known for its stunning beaches, such as Copacabana and Ipanema. The city has also recently taken steps to improve its safety for tourists, by increasing security measures.
In second, narrowly missing out on the top spot is Ubud, a town in Bali, Indonesia, where interest has increased by 284% since last year. Bali in general has experienced an increase in popularity in recent years, due to its stunning natural beauty, unique culture, and affordable prices.
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