Award-winning Thai luxury hospitality provider Devasom marks its 15th anniversary this year, celebrating a legacy built on discerning experiences, authentic heritage, and a deep commitment to mindful living.
Since the debut of Devasom Hua Hin in 2010 and the opening of Devasom Khao Lak in 2018, the brand has become a beloved destination for discerning travelers from around the world seeking serenity, cultural depth, and heartfelt Thai hospitality.
According to Devasom founder Rasri Atirak: “At the heart of Devasom is the belief that true hospitality relies on sincerity, serenity, and soul. We don't aim to impress with extravagance. Elegance is in the meaningful experiences that stay with people long after they leave. Every detail, from design to service, is curated to immerse guests with happiness, a sense of calm and emotional connection. Devasom is not just a hotel. It is a home for our guests, our people, and the memorable moments we offer.”
A mindful celebration
To commemorate the 15th anniversary milestone, Devasom Hua Hin will rebrand its dining experience to launch Pribpri, named after the ancient name of Phetchaburi city, offering an authentic Phetchaburi culinary experience featuring some very unique local signature dishes.
The restaurant will serve time-honoured recipes that have been passed down through generations, such as Khao Chae Devasom (Royal Thai Summer Rice), Phetchaburi Rose Apple Salad with Dried Squid, Pad Kua Moo Yang (Wok-Seared Grilled Pork Tenderloin with Coconut and Curry Paste), and more.
In addition, Devasom Hua Hin will host Luna Circle, an exclusive celebration in September.
The intimate beachfront gathering will reflect the brand's core pillars of serenity, balance, and soulful reconnection through immersive experiences in wellness with Yin Yoga, meditation, mindfulness tea journey, Thai swing dance entertainment, and authentic Phetchaburi cuisine.
Signature mindful wellbeing experiences at Devasom Hua Hin will also be available throughout the years, and guests and day visitors will be able to enjoy curated wellness and mindfulness activities guided by experienced practitioners.
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A brief history of Devasom
Devasom was founded in 2008 by the prominent Thai Atirak family: Rasri and her two sons Is (Co-Managing Director, Devasom Khao Lak) and Ath (Assistant Managing Director, Devasom Hua Hin).
Together, after the loss of a beloved family member to illness, they left the big city to build a vacation house far away from worries and fulfill a family's dream—a sanctuary which became Devasom Hua Hin, a beautiful seaside resort dedicated to joy and serenity.
Rooted in the meaning of its name,"deva" (angel) and "ashram" (residence or place of peace), is a belief to deliver more than just a stay, but to offer guests a blissful sense of coming home.
Over the past 15 years, the brand has established itself as a benchmark of Thai boutique luxury, known for its architectural grace, thoughtful wellness offerings, and a strong sense of place inspired by Thailand's rich heritage.
Complementing Devasom Hua Hin is its sister hotel: Devasom Khao Lak.
With its spacious beachfront setting and serene natural surroundings, Devasom Khao Lak has become a wellness-inspired resort offering luxury villas and guest rooms, holistic healing, Michelin Bib Gourmand dining, and curated cultural experiences.
A highlight is the annual Devasom Sol Wellness Festival, a transformative multi-day event that brings together renowned practitioners in yoga, sound healing, movement, and mindfulness.
First launched to acclaim in 2023, the Devasom Sol Festival will return in April 2026, inviting guests from around the world to reconnect with themselves and nature in a deeply immersive setting.
