British holidaymakers are set to embrace longer short haul flights and utilise technology for immersive travel planning in 2026, according to a new report by easyJet and easyJet Holidays. The annual Great British Holiday Audit, which surveyed 2,000 British travellers, identifies 15 key trends shaping travel plans this year, driven by cultural, sporting, and astronomical events.
The report reveals that over half of Brits plan to visit a new country, with many opting for two or more holidays. Cultural phenomena such as The White Lotus and the World Cup are inspiring travel, whilst generational shifts see parents with pre-schoolers and 'home alone' parents exploring new destinations. "We’re seeing travellers plan around passions and purpose," said travel expert Nigel Thompson, who contributed to the report.
Longer short haul flights, ranging from five to six hours, are becoming increasingly popular, with destinations like Tunisia and Georgia gaining traction. EasyJet reports a 21% increase in flights to leisure spots such as Morocco, Turkey, and Cyprus. Additionally, technology is playing a significant role, with nearly half of holidaymakers using virtual reality and vlogs to 'try before they fly'.
Astronomy tourism is emerging as a distinctive trend, particularly among Gen Z, with the total solar eclipse on 12 August drawing interest. Meanwhile, sports tourism is on the rise, with the padel phenomenon encouraging new types of sports breaks.
EasyJet CEO Kenton Jarvis noted, "We’re seeing shifts in customer behaviour, like longer short-haul routes and technology making destinations more accessible." Garry Wilson, CEO of easyJet Holidays, added, "Customers are becoming more intentional about travel, prioritising meaningful experiences."
The report underscores a shift towards travel that prioritises connection, wellbeing, and memorable experiences, reflecting broader changes in how Brits plan their holidays.
```
