The International Tourism Trade Fair, FITUR 2026, has once again demonstrated its significant influence on global tourism, attracting over 255,000 visitors and generating an economic impact of $505 million for Madrid. Organised by IFEMA MADRID, the event ran for five days and maintained its strong appeal, with professional attendance reaching 155,000 and a 12% increase in international visitors.
FITUR 2026 featured more than 10,000 companies from 161 countries, including 111 with official representation, and 967 main exhibitors. The fair's economic contribution also supported 3,753 jobs, cementing its status as a major international event and a vital contributor to the region's economy and tourism sector.
The event opened with a minute of silence in solidarity with victims of recent railway accidents, attended by the King and Queen of Spain. Their presence, along with 70 institutional visits from global tourism leaders, highlighted FITUR's role as a strategic forum for international dialogue and cooperation.
The fair's nine exhibition halls buzzed with activity, showcasing new products and strategies. The Knowledge Hub, a central feature, hosted over 200 sessions with more than 250 speakers. Specialised sections like FITUR 4all, FITUR Cruises, and FITUR Experience focused on accessible tourism, sustainable travel, and cultural intersections, respectively.
With Mexico as the Partner Country, FITUR 2026 reinforced its global leadership in tourism participation and innovation. Plans are already underway for FITUR 2027, scheduled for 20 to 24 January, with Puerto Rico as the Partner Country.
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