EBRD supports sustainable tourism in Greece, unveils new programme

In a move to boost sustainable tourism in Greece, the European Bank for Reconstruction and Development (EBRD) is now teaming up with the authorities in Greece to roll out a programme in two of the country’s most popular holiday islands – Rhodes and Santorini.

The European-Union-funded destination management planning initiative aims to help the island’s businesses and local communities develop responses to the challenges of tourism, including diversifying destinations, reducing the dependence on Sun and Beach model and tackling the threat of over-tourism.

The initial focus is on Rhodes and Santorini where the programme is supported by the Chambers of Commerce of Dodecanese and Cyclades. The programme will look at the development of a destination management guide for the preparation of similar plans in other destinations around Greece.

The plans will highlight the benefits and the challenges of tourism development and will provide a long-term strategy for each of the island destinations, identifying the necessary initiatives to continue tourism on sustainable terms and defining the roles of different stakeholders. In addition, a training guide will lay the foundations for extending relevant practices around the country.

The aim is to ensure that the destinations are developed, managed and promoted successfully, in a sustainable, long term, integrated way, with a clear focus on the needs not only of tourists but of businesses and residents as well. The EBRD has been investing in Greece since 2015 to support the country’s economic recovery. Since the beginning of its operations, the bank has invested over 2.7 billion euros in the country.

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