
Emirates has appointed Ruder Finn Era as its public relations agency of record for Southeast Asia, following a multi-agency pitch involving several leading regional firms. The mandate will see Ruder Finn Era take on communications strategy and execution across key Southeast Asian markets including Thailand, Vietnam, Indonesia, Philippines and Malaysia, for Emirates’ consumer travel and B2B cargo divisions.
The integrated communications consultancy will support Emirates in deepening brand affinity and cultural relevance through a strategic mix of corporate storytelling, market insights, reputation management and locally grounded engagement with key publics. The appointment comes at a pivotal time for Southeast Asia’s travel sector, which is experiencing a resurgence driven by tourism demand, new route expansions, and growing regional connectivity.
“As a region, Southeast Asia is one of the most diverse and dynamic business landscapes in the world,” said Anthony Larmon, Managing Director, Ruder Finn Era. “As a Skywards member myself, the team and I are very proud to support Emirates, a brand that sets the global standard for excellence in air travel. Together, we will help stories travel across borders and leave a lasting, memorable impact.”
The firm’s appointment reinforces the group’s position as one of the top consultancies in Asia-Pacific, and Ruder Finn Era’s reputation as one of Southeast Asia’s fastest-growing independent communications consultancies. Known for its award-winning campaigns across corporate, lifestyle, and social impact sectors, Ruder Finn Era remains the only homegrown Southeast Asian PR firm to have won a PRovoke Global SABRE award, and it consistently ranks among the region’s best with multiple Consultancy of the Year accolades.