17 - 18 November 2026, The Hurlingham Club
The Premier Gathering for Digital Innovators
from Europe's Top Travel Brands
Optimise the customer journey and drive growth in an AI-driven world
Travel brands are racing to adapt to rapid digital disruption, shifting customer expectations and the rise of AI. Discover how to unlock growth, streamline the customer journey and remain competitive as AI shakes up the travel industry.
Who Attends?
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- Airlines
- Hotels and hospitality groups
- Online Travel Agencies (OTAs)
- Tour and transport operators
Main Objectives
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- AI Integration: Deploying generative and predictive AI tools to personalize itineraries and automate customer inquiries.
- Driving Direct Bookings: Utilizing advanced data analytics to increase customer lifetime value and bypass third-party platforms.
- Digital Accessibility: Standardizing platforms to ensure inclusive web experiences for all travelers, which is a major regulatory focus in Europe.

Driving Innovation - One Connection at a Time
Founded in 1996, Worldwide Business Research launched (WBR) with the goal of creating highly focused, quality conferences, all aimed at educating, supporting, and connecting the leadership of the world's core industries.
As we mark our 10th edition, we reflect on a decade of transformative discussions and collaborations that have driven the industry forward. This milestone event promises to deliver unparalleled insights and networking opportunities, continuing our tradition of excellence in fostering digital advancement in travel.
Event History
Launched in 2006, the Digital Travel Summit Europe has established itself as the premier event for senior leaders in eCommerce, marketing, and digital innovation within the travel industry. Over the past ten editions, the summit has provided a platform for professionals from airlines, hotels, OTAs, and tour operators to explore emerging technologies, share best practices, and shape the future of travel.
We Are Unique
The Networking: Where you really find out what the leading travel companies are doing to ready your marketing, ecommerce and digital capabilities for today and tomorrow.
The Content: An agenda based on 40+ research interviews with senior digital marketing, eCommerce and tech leaders to ensure every challenge and opportunity you face is addressed.
The Experience: Take part in small working discussion groups so you can learn from all the great minds in the audience as well as the speaker faculty.