WELCOME TO
HWONFEX 2026
HWONFEX is the Philippines’ premier holistic healing and well-being expo, and the pioneering B2B2C trade fair of its kind in the country. More than an event, HWONFEX serves as the centerpiece of a multimedia campaign promoting a healthier and more purposeful way of life among Filipinos, while showcasing the country’s natural beauty and positioning the Philippines as the Heart of ASEAN Wellness. Guided by the theme “Go Explore, Grow Communities, Glow Together,” it aims to elevate the nation as a premier health and wellness destination in the region.
HWONFEX made its debut in 2018 at the Arabian Travel Market (ATM) in Dubai, United Arab Emirates, alongside a festivity for Filipinos called “Kabayan Fiestahan.” Its latest edition was held on September 5–7, 2025, at the SMX Convention Center in Manila.
With the Philippines holding the ASEAN Chairmanship, HWONFEX 2026 is set to be an ASEAN-aligned summit, with the objective of unifying the region’s wellness economy under the banner “ASEAN Wellness as One,” while reinforcing the Philippines’ role as the Heart of ASEAN Wellness.
WHY SUPPORT THIS
NOBLE INITIATIVE
The global wellness economy, according to the Global Wellness Institute (GWI), reached $6.8 trillion in 2024, doubling in size since 2013. The sector impressively achieved a growth rate of 7.9% from 2023 to 2024.
In 2024, the eleven sectors of wellness have fully recovered from the pandemic since 2019, with mental wellness as one of the fastest-growing sectors, showing a massive movement towards prioritizing mental health through mindfulness-centered activities. Additionally, the report projects the wellness industry to expand at average annual rates of 19.5% and 12.4%, respectively, from 2019 to 2024, promising a bright future for the Philippines’ wellness sector.
The Pillar
Go & Get Better
Deca Wellness Tenets
The Go & Get Better Deca-Wellness Tenets is a set of 10 easy-to-follow steps in achieving a healthy and vibrant life. It teaches us to make the most of the things around us, such as the sun, air, water, nature, and even people, to stay fit and thrive! It demonstrates to all that embracing a healthy lifestyle can be enjoyable, accessible, and cost-free.
This Year's Theme
Go Explore,
Grow Communities,
Glow Together
Go Explore, Grow Communities, Glow Together is the central theme of HWONFEX 2026. Centered around creating an inclusive, sustainable, and regenerative wellness journey beginning from exploring wellness destinations while fostering communities for a shared purpose of creating sustainable and regenerative tourism experience, and a movement of collective glow-up through combined efforts and leveraging most of the country’s health & wellness offerings.
