
ITB China is a 3-day travel trade fair focused on the Chinese travel industry, providing a platform for global travel suppliers to connect with the largest source market for international tourism and travel.
The B2B travel show facilitates business opportunities through pre-scheduled appointments, various networking sessions, and an engaging conference program.
Exhibiting
Meet top-level buyers from travel agencies across China and present your products to thousands of trade visitors. Experience first-hand the high-traffic and dynamic show focused on maximizing business opportunities for you.
Buying
Join the exclusive ITB China Buyers Circle and take part in the Hosted Buyers Program. Meet with international suppliers from all over the world in Shanghai and source the best products for your customers.
Visiting
Don’t miss the milestone event of China’s outbound travel industry. Connect with industry professionals from China and around the world all in one place – ITB China!

ITB China is the leading B2B-Exclusive trade show focused on the Chinese Travel Market. At ITB China in Shanghai, we bring together top and hand-selected buyers from Greater China with industry professionals from all over the world. We provide various networking events and a unique state-of-the-art matchmaking system to enhance networking and maximize business opportunities at our travel expo. Coinciding with our travel fair, the ITB China conference will take place enabling unprecedented knowledge transfer throughout the tourism exhibition.
Business

- Pure B2B Show
- Outbound and Inbound
- Exclusively Chinese buyers
Content

- Conference
- Panels and Workshops
- Product Presentations
NETWORKING

- Prescheduled appointments
- Functions and events
- Awards
Become part of ITB China and connect with the leading travel market professionals. Network and meet with potential business partners in an electric and most productive atmosphere specifically designed to conduct business. One of the most important travel exhibitions of the year enables you to be right in the middle of the business travel news when they break. See the Chinese travel market trends of the coming years and engage in shaping the future of the Chinese tourism market.