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Singapore MICE Forum 2025

Conferences & Trade Shows, External Event

WRITTEN BY : Chris Head

July 8, 2025

Established in 2011 by SACEOS, the Singapore MICE Forum (SMF) is a premier annual business platform for the MICE community, bringing together over 400 representatives from government agencies, industry associations, MICE companies, and IHLs across Singapore and the region.

SMF returns on 24 July 2025 with an exciting programme featuring fireside chats with prominent business leaders, plenary discussions, curated networking sessions, business matching opportunities, and a vibrant business marketplace. In addition to the signature business forum, SMF 2025 will also include a dynamic lineup of events taking place from 23 to 25 July 2025:

25 July 2025

The Singapore MICE Challenge (SMC) 2025 is about shaping the future of the MICE industry by showcasing the next generation of talent and providing a platform for students from Institutes of Higher Learning (IHLs) to present bold and transformative ideas.

SMC 2025 gives students the opportunity to gain real-world experience in conceptualising, testing, and organising events. It challenges participants to apply their academic knowledge in a practical setting, develop creativity, and push the boundaries of innovation in MICE.

Themed What’s Next?, the challenge is a call to action—urging students to break boundaries and redefine the future of events. In an era of disruption, it’s about going beyond tradition to create fresh, impactful experiences that will drive the next evolution of MICE.

Themed “What’s Next?”, SMF 2025 looks beyond the horizon to redefine the future of this dynamic and ever changing industry. Building on past conversations around talent, sustainability, and AI, this year’s forum is about bold strategies, agile leadership, and transformative innovation in an era of change and uncertainty.

In challenges lie opportunity; in disruption lies dreams. What’s Next? is about embracing change, staying ahead, and riding the tides to shape a competitive advantage. The future of MICE is not something to predict—it’s something to create together.

Are you ready to shape it?

VIEW SMF 2025 BROCHURE

MARKETPLACE & SPONSORSHIP OPPORTUNITIES

As a sponsor or marketplace exhibitor, unlock curated business meetings with decision-makers, thought leadership opportunities, premium content engagement, and exclusive training credits for SACEOS courses. SMF offers a powerful platform to drive brand impact and expand your influence in the MICE industry.

Contact Alaxys at alaxys@saceos.org.sg to explore sponsorship and marketplace opportunities.

Chris Head

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Singapore MICE Forum 2025

WRITTEN BY : Chris Head

July 8, 2025

Established in 2011 by SACEOS, the Singapore MICE Forum (SMF) is a premier annual business platform for the MICE community, bringing together over 400 representatives from government agencies, industry associations, MICE companies, and IHLs across Singapore and the region.

SMF returns on 24 July 2025 with an exciting programme featuring fireside chats with prominent business leaders, plenary discussions, curated networking sessions, business matching opportunities, and a vibrant business marketplace. In addition to the signature business forum, SMF 2025 will also include a dynamic lineup of events taking place from 23 to 25 July 2025:

25 July 2025

The Singapore MICE Challenge (SMC) 2025 is about shaping the future of the MICE industry by showcasing the next generation of talent and providing a platform for students from Institutes of Higher Learning (IHLs) to present bold and transformative ideas.

SMC 2025 gives students the opportunity to gain real-world experience in conceptualising, testing, and organising events. It challenges participants to apply their academic knowledge in a practical setting, develop creativity, and push the boundaries of innovation in MICE.

Themed What’s Next?, the challenge is a call to action—urging students to break boundaries and redefine the future of events. In an era of disruption, it’s about going beyond tradition to create fresh, impactful experiences that will drive the next evolution of MICE.

Themed “What’s Next?”, SMF 2025 looks beyond the horizon to redefine the future of this dynamic and ever changing industry. Building on past conversations around talent, sustainability, and AI, this year’s forum is about bold strategies, agile leadership, and transformative innovation in an era of change and uncertainty.

In challenges lie opportunity; in disruption lies dreams. What’s Next? is about embracing change, staying ahead, and riding the tides to shape a competitive advantage. The future of MICE is not something to predict—it’s something to create together.

Are you ready to shape it?

VIEW SMF 2025 BROCHURE

MARKETPLACE & SPONSORSHIP OPPORTUNITIES

As a sponsor or marketplace exhibitor, unlock curated business meetings with decision-makers, thought leadership opportunities, premium content engagement, and exclusive training credits for SACEOS courses. SMF offers a powerful platform to drive brand impact and expand your influence in the MICE industry.

Contact Alaxys at alaxys@saceos.org.sg to explore sponsorship and marketplace opportunities.

Chris Head

Join The Community

Most Read

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Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats.