Established in 2011 by SACEOS, the Singapore MICE Forum (SMF) is a premier annual business platform for the MICE community, bringing together over 400 representatives from government agencies, industry associations, MICE companies, and IHLs across Singapore and the region.
SMF returns on 24 July 2025 with an exciting programme featuring fireside chats with prominent business leaders, plenary discussions, curated networking sessions, business matching opportunities, and a vibrant business marketplace. In addition to the signature business forum, SMF 2025 will also include a dynamic lineup of events taking place from 23 to 25 July 2025:
Singapore MICE Awards 2025
24 July 2025
The Singapore MICE Awards (SMA) 2025 is a prestigious industry-led celebration recognising individuals and organisations that have shaped Singapore into a world-class MICE destination.
Honouring excellence across 18 award categories, SMA 2025 highlights the innovation, talent, and success driving the sector forward.
The Gala will be graced by Guest of Honour Mr Alvin Tan, Minister of State for Trade and Industry, and Culture, Community and Youth.
Association MICE Symposium 2025
23 July 2025
The Association MICE Symposium (AMS) is the inaugural edition of a high impact capability-building and networking platform, designed to empower associations in harnessing events for success.
Jointly organised by SACEOS and the Singapore Business Federation (SBF), AMS aims to inspire and equip association leaders with insights, strategies, and connections to thrive through impactful event initiatives.
Singapore MICE Challenge 2025
25 July 2025
The Singapore MICE Challenge (SMC) 2025 is about shaping the future of the MICE industry by showcasing the next generation of talent and providing a platform for students from Institutes of Higher Learning (IHLs) to present bold and transformative ideas.
SMC 2025 gives students the opportunity to gain real-world experience in conceptualising, testing, and organising events. It challenges participants to apply their academic knowledge in a practical setting, develop creativity, and push the boundaries of innovation in MICE.
Themed What’s Next?, the challenge is a call to action—urging students to break boundaries and redefine the future of events. In an era of disruption, it’s about going beyond tradition to create fresh, impactful experiences that will drive the next evolution of MICE.
Singapore MICE Development 2025
25 July 2025
The Singapore MICE Development (SMD) is a recent initiative focused on developing talents within the MICE sector.
Its mission is to equip young professionals with valuable career insights and facilitate networking opportunities to connect them with potential employers.
This initiative aims to build a robust talent pipeline, ensuring a dynamic and sustainable future for the industry.
Themed “What’s Next?”, SMF 2025 looks beyond the horizon to redefine the future of this dynamic and ever changing industry. Building on past conversations around talent, sustainability, and AI, this year’s forum is about bold strategies, agile leadership, and transformative innovation in an era of change and uncertainty.
In challenges lie opportunity; in disruption lies dreams. What’s Next? is about embracing change, staying ahead, and riding the tides to shape a competitive advantage. The future of MICE is not something to predict—it’s something to create together.
Are you ready to shape it?