The MICE industry is undergoing rapid transformation, shaped by geopolitical uncertainties, economic volatility, and accelerating AI-driven disruption. Themed “Going Beyond”, SMF 2026 challenges us to unlearn traditional models, push our curiosity beyond comfort zones, and rethink leadership, value, and impact — from redefining “heartware” leadership to navigating a world where chaos is the new normal.

This year’s Forum will explore how MICE companies can build resilience and agility, create high-performance teams, and respond to a landscape where value has replaced loyalty. As AI transformation reshapes work and business models, key conversations will tackle the rise of one-person unicorns, the balance between creation and management, and whether AI is enabling more — or making us think less.

Bringing together MICE and industry leaders from Singapore and across the region, SMF 2026 calls for a stronger drive for collaboration — to do greater things together, learn across platforms, and transform meaningfully. Join us to go beyond — and shape the future of the MICE industry together.