Senior Vice President of Marketing
About the Opportunity:
Flight Centre Travel Group is seeking an experienced Senior Vice President of Marketing, who will be responsible for the strategic development and successful implementation of marketing initiatives to drive key business objectives. At the highest level, this role is responsible for driving customer acquisition and retention in the most productive and effective manner possible across the various business units within the FCTG’s leisure division while maintaining brand standards and operating excellence.
As a senior leader in the region, the SVP Marketing will lead, mentor, and grow a diverse team of marketing, creative and web professionals, while supporting the leadership team in developing and executing the corporate strategy in region.
This is highly cross functional role, supporting multiple distinct brands in a shared services operating model. The role oversees both a regional marketing team and some global shared functions for the benefit of the wider business. The SVP is a key leader in the global marketing organization, collaborating with their peers in other regions frequently, and is a key stakeholder in the global product development of customer-facing applications and services, as well as the underlying tech that supports them.
Candidates should be data-driven and deeply experienced both in digital strategies and brand marketing and development, with a demonstrated ability to translate business objectives into marketing strategies and results. Candidates will have extensive experience in B2C and Retail marketing.
Responsibilities:
Strategic Marketing Planning and Execution
Understand business needs and objectives, identify consumer trends and opportunities, and develop marketing strategies, including segmenting, targeting, and positioning to acquire and retain customers.
Develop and drive marketing objectives and key results in support of business goals.
Recommend and oversee the execution of marketing strategies and tactical executions based on competitor analysis and insights.
Collaborate with the global marketing team and product teams to develop a best in class integrated marketing plan.
Leadership, team building, and mentorship
Lead, inspire, mentor, and develop a geo-diverse marketing team of 25+ and growing, aligned to common goals.
Oversee all marketing, creative, and web functions including, but not limited to brand marketing, content & social, marketing operations, partnership marketing, analytics, Martech, SEO, performance marketing, OOH, CRM/marketing automation, mobile, design & creative studio, and web development.
Review and provide feedback and refinement on all marketing areas, as well as the business strategies at large.
Collaborate with key decision-makers and influencers in the organization to build relationships, provide marketing expertise to operational leaders and uncover new business opportunities.
Adjacent functions and business leadership
Serve as a key stakeholder in global product management & engineering, participating in steering committees and project teams for technology products including, but not limited to, websites, mobile apps, e-commerce, and backend booking platforms, Martech, and merchandising.
Provide customer insights and expertise to inform product, procurement, and technology strategies.
Support the President, Leisure Americas, Global CMO and senior leadership teams in the development and prioritization of business strategies.
Represent the voice of the customer in all business decisions, driving a customer-centric approach and improvements.
Budget management, reporting, and partnerships
Help brand and performance marketers to develop their budgets and strategies while taking ultimate responsibility for effective spending.
Perform within established budgets.
Be obsessed with the analysis and optimization of marketing initiatives while reporting on their effectiveness and communicating key findings to key stakeholders in a concise and readily understandable manner.
Liaise with key media support and establish and manage relationships with key suppliers and partners.
Represent the company at industry events.
Qualifications and prior experience:
10+ years experience in marketing and related disciplines – Essential
5+ years marketing leadership experience – Essential
5+ years direct to consumer marketing experience – Essential
Ecommerce and digital experience – Essential
Strong communication skills (oral, written, presentation) – Essential
Strong analytical and presentation skills – Essential
Exceptional relationship building skills (internal and external) – Essential
Travel Industry experience – Preferred
Work Perks! – What’s in it for you:
FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.
Enjoy the freedom and flexibility of a hybrid work structure that combines both remote and in-person work.
Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering – You’ll have to experience it to believe it!
Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
Personal connections: We are a big business founded on personal relationships.
A career, not a job: We offer genuine opportunities for people to grow and evolve.
We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
Giving Back: Proud Corporate Social Responsibility platform through the Flight Centre Foundation and Brighter Futures programs supporting nominated charities through Workplace Giving, Volunteering and Fundraising.
Benefits Include:
Travel perks/discounts.
Health & Wellness Programs and Employee Financial Wellness Services
Generous paid-time-off policy
Diversity & Inclusion initiatives
Benefits include vision, medical, and dental
Employee Assistance Program
401K program with partial match
Employee Share Plan
Ongoing training and professional development
If this sounds like the opportunity you have been waiting for and you would like to be part of our award winning culture then APPLY NOW.
We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.
FCTG USA is an affirmative action-equal opportunity employer searching for talented people who have a desire to build a rewarding, fun, and exciting career with a company that loves to celebrate your success! Please contact [email protected] if you need any assistance.