Fred. Olsen Cruise Lines has introduced an innovative digital advertising campaign, marking a first in the cruise industry by employing Hybrid AI technology.
This groundbreaking approach combines human-led creative disciplines such as live action, CGI, and photography with advanced generative AI.
The campaign, which features the world's largest AI digital twin of a cruise ship, aims to create an emotional connection with audiences by encapsulating 'The Fred. Olsen feeling'.
Holly Goddard, Head of Brand at Fred. Olsen Cruise Lines, stated, “Our aim with this campaign was simple, to bring to life the distinctive feeling our guests associate with sailing with Fred. Olsen.”
The campaign, which premiered on Christmas Day on ITV1, will continue to run across multiple platforms, including television, radio, and digital media, until the end of February 2026.
A spellbinding showcase
The campaign, produced by nmatic.ai, a leading Hybrid AI creative production studio, includes an industry-first television commercial.
Directed by Emmy Award-winning director Jonathan Jones, the commercial showcases Fred. Olsen’s 'Chief Alchemist' crafting the unique cruise experience in a miniature ship, transitioning to real-world scenes of guests enjoying their voyage.
The use of Hybrid AI allows for faster and more cost-effective content creation, potentially delivering work up to five times quicker and reducing costs by up to 70 percent.
The AI digital twin of the Fred. Olsen cruise ship enables flexible and cost-effective future campaigns by allowing the ship to be virtually modelled in various locations, from the Arctic to the Caribbean.
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