Frozen Lime: the new player on top of future trends, at ITB Asia 2017


In conjunction with ITB Asia 2017 in Singapore, CEO and co-founder of Frozen Lime Asia, Ms Jagdish Sandhu, has announced that hospitality brands can now outsource their revenue, distribution, sales and marketing functions to the company.

Frozen Lime Asia, formed in October 2016, was established to be an independent and preferred partner for revenue, distribution, sales and marketing management for Asia’s tourism and hospitality sectors. Working with clients from these sectors, Frozen Lime Asia helps to evaluate market demand and optimize revenues, build awareness, generate demand with marketing campaigns and communications and drive sales, ensuring that clients are getting the right mix to achieve business goals.

Ms Sandhu, C, elaborates: “I believe we are one of the first independent companies in Asia to offer such a service to hospitality clients where they can totally outsource these functions to us, without having to maintain a large internal team. In a dynamic and ever-changing landscape which is the travel industry now, our experienced industry and functional leads stay on top of trends across all channels, and bring this market knowledge and expertise to our clients. Having worked in large and mid-size brands ourselves over the years, we also bring best practices and process covering hotels, resorts, golf and food & beverage. Our team is also armed with much experience handling pre-opening and launches.”

Ms Serene Law, VP and co-founder adds, “The market and the forces which impact it have changed dramatically over the years. Channels are spread across multiple platforms offline and digitally in the new shared economy. At Frozen Lime Asia we believe that a strong, cohesive strategy between revenue, distribution, sales and marketing leads to increased revenues and success for our clients. This is the synergy we bring, and the approach we take, to add value to our clients.”

The Frozen Lime Asia team (pictured above) are out in force at ITB Asia 2017 in Singapore with several of its clients, and look forward to meeting and connecting with industry contacts. Get in touch with Team Frozen Lime Asia at [email protected] or on +65 6661 0646.

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