Gary Torres joins HotelREZ to enhance platform strategy

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HotelREZ Hotels & Resorts has announced the appointment of Gary Torres as Vice President of Platform Strategy, a move aimed at strengthening the company's platform capabilities to better connect and scale its global partner ecosystem. Torres will focus on enhancing connectivity standards and collaboration across partners, ensuring greater consistency and scalability as HotelREZ expands its global footprint.

Torres will lead the evolution of REZswitch®, HotelREZ's two-way API that connects Property Management Systems (PMS) and the Central Reservation System (CRS). His initiatives will aim to improve platform performance, data standards, and partner collaboration, creating a more robust and interoperable environment. "I’m delighted to be joining HotelREZ at such an important stage of its evolution," Torres stated, highlighting his commitment to advancing the company's connectivity infrastructure.

Sharon Rubin, Chief Product & Marketing Officer at HotelREZ, praised Torres's expertise, noting, "Gary brings deep platform expertise and a clear understanding of how to scale connectivity in a complex global ecosystem." Torres's appointment marks the fourth executive addition to HotelREZ's leadership team since December, following the appointments of John Seaton, Hadley O’Dwyer, and Frank Fuentes.

Founded in 2004 by Mark Lewis, HotelREZ operates as a global hospitality platform, helping independent hotels drive revenue growth through its integrated operating model. The company is known for its proprietary SaaS infrastructure, REZswitch®, and its curated soft brands, Best Loved Hotels and Elegant Hotel Collection. HotelREZ also champions inclusive travel through World Rainbow Hotels, catering to LGBTQ+ travellers worldwide


This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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Gary Torres joins HotelREZ to enhance platform strategy

HotelREZ Hotels & Resorts has announced the appointment of Gary Torres as Vice President of Platform Strategy, a move aimed at strengthening the company's platform capabilities to better connect and scale its global partner ecosystem. Torres will focus on enhancing connectivity standards and collaboration across partners, ensuring greater consistency and scalability as HotelREZ expands its global footprint.

Torres will lead the evolution of REZswitch®, HotelREZ's two-way API that connects Property Management Systems (PMS) and the Central Reservation System (CRS). His initiatives will aim to improve platform performance, data standards, and partner collaboration, creating a more robust and interoperable environment. "I’m delighted to be joining HotelREZ at such an important stage of its evolution," Torres stated, highlighting his commitment to advancing the company's connectivity infrastructure.

Sharon Rubin, Chief Product & Marketing Officer at HotelREZ, praised Torres's expertise, noting, "Gary brings deep platform expertise and a clear understanding of how to scale connectivity in a complex global ecosystem." Torres's appointment marks the fourth executive addition to HotelREZ's leadership team since December, following the appointments of John Seaton, Hadley O’Dwyer, and Frank Fuentes.

Founded in 2004 by Mark Lewis, HotelREZ operates as a global hospitality platform, helping independent hotels drive revenue growth through its integrated operating model. The company is known for its proprietary SaaS infrastructure, REZswitch®, and its curated soft brands, Best Loved Hotels and Elegant Hotel Collection. HotelREZ also champions inclusive travel through World Rainbow Hotels, catering to LGBTQ+ travellers worldwide


This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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