As excitement builds for the England squad's upcoming match in the 2026 FIFA World Cup, Gold Medal, a leading brand of the Gold Medal Travel Group, has launched its latest campaign, 'In Focus: USA & Canada'. This initiative includes a comprehensive 132-page brochure and a selling guide designed to assist travel agents in capitalising on the surge of interest generated by major sporting events.

The campaign introduces two notable properties to the Gold Medal portfolio. The Valorian, formerly The Mondrian, on Los Angeles' Sunset Strip, is now part of Hilton's Curio Collection, offering a refreshed experience. Additionally, Dolly Parton's Songteller Hotel in Nashville, inspired by the singer's memoir, is set to open soon, promising to be a significant attraction.

Sarah Lancashire, Marketing & Interim Product Director at Gold Medal, emphasised the campaign's aim to equip agents with the necessary tools to promote these destinations effectively. "The USA & Canada have always been strong performers in our portfolio, but right now the stars are aligning," she stated, highlighting the appeal of host cities like Miami, Dallas, and Vancouver.

In collaboration with United Airlines, Gold Medal is offering an exclusive incentive: five places on a familiarisation (FAM) trip to California. Travel agents can enter the prize draw by booking USA or Canada packages between 1 and 30 June via the Gold Medal website. For further details, visit www.goldmedal.co.uk

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