Goodwill Entertainment is set to make its debut in the Southeast Asian market with the launch of a flagship multi-entertainment outlet in Kuala Lumpur, Malaysia, on 25 April 2026. The venture, a 70%-owned joint venture company named Have Fun KL Sdn. Bhd., will be located at The Arch Galeries and will feature 27,800 square feet of entertainment space, including VIP KTV rooms and live shows.
The expansion marks Goodwill Entertainment's first move beyond Singapore, aiming to tap into Malaysia's vibrant entertainment culture and the growing demand for premium, immersive experiences. The new outlet will combine entertainment with food and beverage offerings, providing a comprehensive leisure experience.
Flint Lu, Chairman and CEO of Goodwill Entertainment, expressed enthusiasm about the venture, stating, “We are excited to bring our proven entertainment concepts to Kuala Lumpur with the launch of our first flagship regional venue. Malaysia's vibrant entertainment culture and strong demand for premium, immersive experiences make it an ideal market to kick-off our geographic expansion.”
The partnership with HFE is expected to leverage local market knowledge and operational expertise, setting a scalable framework for further growth across Southeast Asia. Lu added that the initiative is anticipated to create substantial value for shareholders whilst introducing innovative entertainment concepts to Malaysian audiences.
This strategic move underscores Goodwill Entertainment's commitment to expanding its footprint in the region, with potential implications for further ventures in Southeast Asia
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