GTA recently announced its strategic partnership programme for Dubai with 24 hotels including both local hotel chains and international brand hotels.
The initiative is an extension of GTA’s global initiative to help specific markets generate more business worldwide, and follows similar launches in Hong Kong and Singapore. The company will work closely with travel agents to promote Dubai as a tourist destination, especially destination, especially in Asia Pacific.
Together with participating hotels in Dubai, GTA will launch the ‘Only in Dubai’ strategic partnership programme which will help tour agents promote exclusive deals.
According to statistics issued by Dubai’s Department of Tourism and Commerce Marketing (DTCM), top ten source markets for Dubai in 2014 were Saudi Arabia at the top, UK at third, and USA, Iran, Oman, Kuwait, Russia and Germany. India and China were placed second and seventh respectively. Overall guest nights booked for Dubai hotels and hotel apartment establishments also increased by 7.4% in 2014 with average length of stay increased from 3.78 days to 3.84 days.
Cyndi Ng, head of market development and partnerships for Asia Pacific, Middle East and Africa said: “Dubai is an important destination for GTA with demand globally, and figures from Dubai Tourism reflect robust growth for visitors staying overnight. At GTA, we see opportunity for further business growth which we hope to achieve with support of our extensive agent networks. Through this partnership programme, our travel agents are provided with tools and knowledge to inspire holidaymakers from Asia Pacific to consider Dubai as an alternative holiday destination.”
GTA’s ‘Only in Dubai’ strategic partnership programme targets outbound traveller from Asia Pacific and introduces it as a major tourism hub. GTA is focused on promoting awareness and education of Dubai as a key tourist destination and will launch training videos and other educational materials for travel sellers.