Start-up OTA Hey! Belgium partners with

Grand Place, Brussels

Last month, while attending ITB China in Shanghai, Travel Daily’s editor-in-chief broke the news of the brand new online travel agent Hey! Belgium, who opened for business in China at the travel trade show. Now the start-up OTA has announced it has also hooked up with industry behemoth That’s not bad for a company which has only just started out – the company launched in Antwerp just one week prior to ITB.

The deal will see the Hey! Belgium launch its own hotel bookings page on the reservations platform. This collaboration allows customers to plan a one- to five-day trip in Belgium and their accommodation throughout the journey in any city they choose.

Dinant in Wallonia, Belgium
Dinant in the Wallonia region of Belgium

Hey! Belgium customers will be able to select from a range of options to create their perfect trip, including travel style and interests as well  useful and practical local information. With this, along with Mandarin language UI and Chinese-friendly payment options, HEY! Belgium hopes to reach out to the average Chinese traveller and create new tourism streams in to the country.

This is something the new hotel booking platform provided by will make even easier, especially first-time visitors to Belgium, who will be unfamiliar with local customs, language and currency.

Flanders, Belgium

As an incoming destination management company (DMC) the company’s focus is all about fostering and profiting from the inbound tourism market to its home nation from across Europe and China. In order to do so, Hey! Belgium has built a network of Antwerp and Brussels in Belgium and Xi’an, China, and has developed close relationships with Belgian regional DMOs, including Visit Flanders, Tourism Wallonia, and Visit Brussels.

Apart from, HEY! Belgium also has partnerships with major companies and agencies in the tourism industries, such as, Hainan Airlines, Go EU Go and Mioji.

You might also like

Comments are closed.

Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time