The 5th Hospitality Japan Conference (HJC2026) is set to take place on 6-7 October 2026 at The Capitol Hotel Tokyu in Tokyo, bringing together more than 350 industry leaders to address the evolving landscape of Japan's $4.2 billion (JPY 630 billion) hotel market. Organised by Hospitality Asia, the event will focus on capital strategy, design, and margin protection under the theme "Redefining Hospitality: Strategic Insights Beyond Borders in Japan."

The conference will feature three co-located summits over two days, each delving into specific aspects of the hospitality sector. The Hotel Investment Summit Japan will explore capital allocation, spatial performance, and investment strategies amidst Japan's dynamic real estate market. Discussions will include navigating the Bank of Japan's policy changes, land scarcity in Tokyo, and the economics of resort developments in regions like Niseko and Okinawa.

The Hotel Design Summit Japan will highlight the role of design in enhancing asset performance and operational efficiency. Attendees will examine the integration of AI, automation, and sustainable construction methods to create high-yield outcomes. The summit will also address the growing trend of adaptive reuse and heritage-led hotel development.

On the second day, the Hotel Revenue Summit Japan will focus on strategies for margin protection in the face of rising operational costs. Industry experts will discuss revenue optimisation, AI applications, and new business models to sustain profitability.

With 90 expert speakers and 200 leading companies participating, HJC2026 promises to provide actionable insights and networking opportunities for stakeholders aiming to navigate the next real estate cycle effectively

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