Hotelbeds has announced the acquisition of HolidayTaxis Group adding to its portfolio and reinforcing the company’s commitment to growth in the rapidly expanding ancillary distribution space.
Hotelbeds recently renamed its ancillary product line as ‘Beyond the Bed’. The business unit already has a successful track record in the sourcing and distribution of transfers, activities, tickets, theme parks, car hire, travel insurance and specialist tours, making HolidayTaxis a strategic fit.
HolidayTaxis Group is the leading provider of high quality, cost-effective transfer and wider mobility solutions. It operates HolidayTaxis that has 21,000 transfer routes in 150 countries. Following the acquisition, the HolidayTaxis brand will remain separate and independent from Hotelbeds.
“To take full advantage of the increasing demand for in-destination activities worldwide.”
Joan Vilà, executive chairman of Hotelbeds, said: “We look forward to working with Ian and all his colleagues in helping our travel partners everywhere to drive incremental sales and boost profit margins. In recent years, our ancillaries business has grown substantially as the strength of our technology platform and global distribution network has positioned us effectively to take full advantage of the increasing demand for in-destination activities worldwide.”
The terms of the deal were not disclosed. Vilà added that the addition of HolidayTaxis significantly strengthens the ‘Beyond the Bed’ portfolio and shows the company’s commitment to providing greater choice to its travel trade partners.
“To push the boundaries of travel distribution.”
Ian Coyle, CEO of HolidayTaxis, responded: “We are enormously excited to be joining Hotelbeds as it continues to push the boundaries of travel distribution. This is a unique opportunity that was unmissable, allowing us to share additional ancillary revenue generating solutions with the 60,000 travel selling partners that Hotelbeds works with globally – many of whom are very hard to reach otherwise. I’m convinced that our supplier and distribution partners, across our respective businesses, will benefit from the strengths of something very special that is about to happen.”