Small Luxury Hotels of the World (SLH) is embarking on a major restructuring of its company, in a move that will pave the way for a GBP12 million (US$17.4m) investment into the luxury brand.
Under the new structure, the owners of SLH’s member hotels will become shareholders in the company. The move was approved at a recent meeting, with 100% of hotels voting for the new structure.
The owners of the management company will now embark on a five-year investment in SLH, including its IT infrastructure and loyalty programme.
Filip Boyen, CEO of SLH, said the restructuring was “fantastic news to Small Luxury Hotels of the World and its members”.
“We’ve already made great strides with our strategic plan by investing in our most expensive brand campaign to the tune of US$1m,” said Boyen. “The GBP12m investment will enable us to further drive our newly improved quality assurance programme, refresh our loyalty offering and advance our technology and distribution systems.
“The future is optimistic for SLH and with this in place we will be better placed to provide a quality service to our member hotels, guests and the travel trade,” he added.
As a result of the restructure, the management company now jointly owns SLH with the hotels. SLH’s portfolio currently comprises 520 member properties in more than 80 countries.