Hyatt and Small Luxury Hotels of the World (SLH) have announced the strengthening of its loyalty alliance, with more than 300 participating SLH hotels globally since launching in November 2018.
With a growth rate of 500% since its launch, the relationship will be expanded throughout 2020, according to the group’s latest statement. World of Hyatt members now have access to more than 300 of SLH’s luxury boutique hotels that offer new locations across growth markets for Hyatt.
Jean- François Ferret, chief executive officer at SLH, said: “This strategic alliance has allowed us to significantly expand our brand awareness by sharing our distinct properties with more than 16 million World of Hyatt members. Our independently-owned hotels participating in this program have seen immediate results and the benefits of sharing their vision with World of Hyatt members.”
The World of Hyatt and SLH alliance has added 27 new countries where World of Hyatt members can earn and redeem points, including places like Sweden, Laos, Turks & Caicos, Portugal, Kenya, Iceland, Belize, New Zealand, Belgium, Anguilla and more.
“This strategic alliance has grown at a rapid pace”
“Since launching this alliance, many members have shared their positive experiences when staying at participating SLH properties around the globe and enjoying valuable World of Hyatt loyalty benefits,” said Amy Weinberg, senior vice president at World of Hyatt.
“This strategic alliance has grown at a rapid pace and is a direct reflection of our commitment to caring for our members in more ways and places beyond our hotels. We remain focused on delivering unique experiences and exclusive benefits for members in order to enhance how they live and travel, and are thrilled that this alliance helps us meet our members in more locations globally.”