Jetstar has revealed its new uniform collection, designed by acclaimed Australian fashion designer Genevieve Smart, as it celebrates 20 years of flying and looks ahead to the future of low-cost travel.
The new uniform, which will be worn by more than 5000 Jetstar frontline team members across Australia, New Zealand, Japan, and Singapore from late 2024, features a modern look reflecting the airline’s vision and values.
The pilot uniform has been updated from black to blue, with stylish cuts, new epaulettes and the option of a neck scarf. The cabin crew and airport uniforms offer a range of options to suit individual preferences, including blazers in blue and orange, a shirt dress, tailored skirts, tapered fit trousers, polos, and overcoats.
Inspired by the sunset seen through an aircraft window, the new colour palette includes a softer orange complemented by blue, symbolising Jetstar’s commitment to making travel fun, affordable and accessible.
Jetstar Group CEO Stephanie Tully said the new uniform represents the beginning of a new era for the airline, its people, and its customers.
“We’ve listened to our people and wanted to create a uniform that reflects how far we have come as we move into our third decade of operation,” she said.
“With the help of Genevieve Smart, the newly designed collection caters to everyone and gives our crew more freedom to choose what they would like to wear.
“Sustainability has been an essential part of the process, including ensuring that Jetstar’s current uniforms are repurposed into new products.
“Our new look uniform comes as we celebrate our 20th birthday in May and adds to our investment in new aircraft, new routes, and new cabins for our international widebody fleet to help customers fly to more places more often for less.”
Genevieve Smart, co-founder and creative director of Ginger & Smart, said she was honoured to work with Jetstar on the design of the new uniform, which she said was inspired by the anticipation and excitement of travel.
“Embarking on the creative journey to design uniforms for Jetstar was a fabulous adventure that began with a deep dive into the airline’s vision and core themes of fun, unity, holidays and affordable travel,” she said.
“We focused on the anticipation of the destination, the excitement of looking at a map, dreaming about the possibilities and the thrill of arriving at a chosen destination.
“The evolution from black to a dynamic blue and orange palette reflects Jetstar’s transformative journey over the past two decades, while the looks were intended to feel like pieces one might instinctively pack for a holiday, whether it’s a linen jacket and cotton chinos, a shirt dress, or a smart polo.”
The new uniform collection, named Stellar, was developed with the input and feedback of 40 Jetstar frontline team members, who participated in the design process and wearer trials.
Jetstar cabin crew manager Kat Vass, who was part of the project, said she was proud of the final product and eager to wear it.
“We can’t wait to wear the new uniforms through the terminals and onboard,” she said.
“We have worked on developing our new uniforms for some time now, testing them extensively both on the ground and in the air.
“The new uniforms are professional, comfortable and designed with much care and thought.”
Stellar collection
The Jetstar star print dominates this collection. Each silhouette in this capsule is meant to exude festive spirit while being professional. The classic and flexible shirt dress, designed to fit different body types and provide comfort and an effortless office style, is the collection’s foundation.
The linen-look textured blazer adds an elegant casual style with a loose fit. The blue blazer is a modern classic, while the orange one has a new style and a brighter orange colour.
The fitted trousers and skirt match the collection’s current style. The traditional cotton shirt’s relaxing blue colour and subtle orange trim match the design.
With its stripe accent and elasticated construction, the belt adds sportiness to the holiday-inspired professional attire, blending style and comfort.
Horizon Collection
Horizon creates an inspired journey theme with modern textures and hues. It has a linen-look jacket, a fitted shirt, and classic and tapered shape pants, so you can select what fits you.
Like Stellar, a sporty belt with stripe details and elasticated design integrates flair and comfort into the holiday-inspired, professional outfit.
Pilot collection
Our Pilot series is a contemporary classic with an elegant, timeless style. A navy-cut tailored suit is sleek and contemporary.
The slimline tie’s delicate star-jacquard fabric unites the collection with the uniform suit. Based on crew comments, we’ve updated our epaulettes, braids, and wings badges to maintain professionalism.
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