Journey Beyond, Australia's leading experiential tourism group, has announced its return as a major sponsor of Nine's Summer of Tennis.
The campaign, which runs from 2 January through to 1 February 2026, aims to inspire Australians to embark on new travel adventures.
The initiative, titled Are You Ready to Journey Beyond?, will be integrated into Nine's coverage of the United Cup and the Australian Open.
The campaign features a series of television commercials, sponsor billboards, and integrations within Nine Radio and Wide World of Sports.
The commercials are set to the iconic Aussie anthem, INXS's 'New Sensation', and highlight Journey Beyond's 20 brands across Australia and New Zealand.
Justine Lally, Executive General Manager Marketing at Journey Beyond, stated, "We are asking audiences, 'Are You Ready to Journey Beyond?' Travel is more than a destination; it's about the people you meet and the experiences you share."
Great savings
Journey Beyond is also offering significant savings on early bookings for 2027, including up to $1,000 per couple on The Ghan and up to $2,400 per person on the Outback Spirit Jewels of the Kimberley tour.
Alicia Triggs, Executive General Manager Sales and Partnerships, encouraged partners to engage with the campaign, stating, "Now is the time for your clients to secure their 2027 adventure with prerelease offers."
The campaign further underscores Journey Beyond's commitment to providing extraordinary travel experiences and aims to cement its position as a leader in iconic travel.
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