experiential tourism
Asian hotels pivot to adults-only layouts as regional birth rates drop
The surge in adults-only rooms and properties is proving to be a significant boon for hospitality throughout the Asia-Pacific.
Jo Boundy joins Journey Beyond as managing director
Jo Boundy joins Journey Beyond as managing director
Urban micro-economies boom as travellers swap passive sightseeing for local experiences
Urban travel is undergoing a profound structural shift just as the era of passive sightseeing rapidly gives way to immersive discovery.
Luxury houses build flagship spaces across Asia as affluent travellers ditch traditional sightseeing
Luxury heavyweights are partnering with visionary property developers to construct sprawling, 360-degree lifestyle spaces.
East Asian tourism shifts to IP licensing as regional pop culture and gastro-tourism surge
East Asian tourism has long excelled at selling experience, but the future of destination marketing lies in something far more tangible yet notoriously underutilised: intellectual property (IP).
Travel industry shifts to gig-tripping as young fans prioritise live events over material goods
Global travel is witnessing a transformation in festival tourism as younger travellers shift from attendance to immersive experience.
ITE-HCMC: Southeast Asian travel ties deepen as global conflicts disrupt traditional tourism routes
The 20th run of the International Travel Exposition in Ho Chi Minh City (ITE-HCMC) proved to be a showcase of key trends in regional travel and tourism.
Rural homestays surge across Asia as travelers reject corporate hotel chains for local immersion
Vietnam's Cu Chi Tunnels homestay initiative is just one of a growing number of alternative accommodations that cater to the needs of travellers looking for more immersive experiences.
Integrating immersive tech in tourism poses challenges as industry gets more experiential
In an era where engagement is king, tourism operators are increasingly turning to immersive experiences from augmented reality (AR) and virtual reality (VR) to interactive theatre and hands-on cultural activities.
Qasr Al Watan offers immersive cultural experience
Qasr Al Watan offers immersive cultural experience
Luxury travel pivots from overt opulence to zero-footprint retreats as eco-demands rise
Rather than the opulent and overt displays of wealth that characterised the maxi-mindset of earlier decades, today’s luxury scene is defined by personalised experiences that offer enrichment for both body and soul.
Gen Z reshapes travel loyalty with new expectations
Gen Z reshapes travel loyalty with new expectations
Sail Antarctica with Shackleton’s Legacy on PONANT 2027
In February 2027, PONANT Explorations invites luxury travellers to experience Antarctica in a way few ever will: alongside Jonathan Shackleton, historian, polar expert, and cousin of legendary explorer Sir Ernest Shackleton.
Heart Pontoon reopens with upgraded facilities
Cruise Whitsundays has reopened its Heart Pontoon on Hardy Reef, following a comprehensive refurbishment aimed at enhancing the visitor experience.
Southeast Asian heritage faces destruction as influencer-driven tourism surges
For Southeast Asia to truly grow into a global centre for experiential tourism, the region as a whole needs to address the most pressing challenges.
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