Jumeirah Group unveils new holistic wellness partnership

TD Editor

Jumeirah Group has partnered with Embody Fitness to launch The J Club, a new cutting-edge lifestyle and wellness club, which recently opened in Jumeirah Beach Hotel.

Managed and operated by the founders of Embody Fitness, a fitness business established in London and Dubai, The J Club is set to become the premium lifestyle and wellness club in the region. The concept will also include a new luxuriously appointed Talise Spa as well as a new signature restaurant concept, both expected to come on stream later in the year.

Speaking about the partnership and the new launch, Jose Silva, chief executive officer, Jumeirah Group said: “We have now partnered with Embody Fitness to launch this wellness destination, leveraging Embody’s industry expertise to bring together best-in-class health and wellness facilities and services for our Dubai-resident members and valued Jumeirah Beach Hotel guests.”

The new health club will feature a spacious 1,000-sq-m indoor workout space with best-in-class equipment and technology. The J Club also offers three dedicated group exercise studios, six tennis courts, three squash courts, a lap pool and outdoor gym. Members will also have exclusive access to the extensive beach and leisure facilities of the iconic Jumeirah Beach Hotel.

James Miller, founder and CEO of Embody Fitness said: “Our ambition is to create a truly holistic and personalised wellness experience – a club where every member can find and set their own path to living fully and well.”

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