This October, Abu Dhabi will welcome Loop, one of Europe's prestigious luxury travel fairs, bringing luxury travel buyers and designers from Germany, Austria, and Switzerland —three of Europe’s most affluent outbound travel markets to the UAE capital. Elite European buyers will come to Abu Dhabi for curated luxury experiences.
This invitation-only B2B event connects international luxury providers with European advisors managing ultra-high-net-worth clients. DACH travelers spend 40% above global luxury averages and seek exclusive warm weather destinations for extended stays, making them ideal for GCC’s offerings.
The 2025 edition unfolds with Loop MICE and Loop Leisure
The event features Loop MICE (9-12 October) at The St. Regis Abu Dhabi – Nation Towers for corporate events, followed by Loop Leisure (12-16 October) at Grand Hyatt Abu Dhabi for luxury travel experiences.
Intimate pre-scheduled meetings allow for real connections and real business
"Loop offers luxury providers from all over the world direct access to the German speaking market’s most influential travel designers—professionals managing client trip budgets exceeding €250,000," says Astrid Oberhummer, Managing Director of Lobster Experience. "Our pre-scheduled meeting format creates genuine connections with 50 appointments that transform into lasting partnerships. For luxury stakeholders, Loop presents a rare chance to connect directly with influential European travel designers in a meaningful way—beyond the limitations of conventional trade shows.
The intimate setting facilitates higher visibility and deeper engagement than traditional trade shows, while buyers experience Abu Dhabi's luxury offerings firsthand. The Abu Dhabi Convention & Exhibition Bureau has been instrumental in bringing Loop to the Emirate, positioning Abu Dhabi as a leading luxury destination on the global stage. Beyond DACH, Loop extends to Central Eastern Europe and Commonwealth of Independent States regions, where luxury travel demand particularly for UAE continues to rise.
Germany alone generates over 68.3 million outbound trips annually, over 50% of tour operator trips are booked at travel agencies representing significant potential for the luxury tourism sector. Luxury travel designers are invited to apply now to showcase at Loop Autumn 2025.
