As part of the ongoing Visit Malaysia 2026 (VM2026) campaign, Malaysia showcases its rich biodiversity by promoting the Malayan Sun Bear as a key highlight of the country’s ecotourism offerings.
This strategic focus aligns with the introduction of Wira and Manja, the official mascots of VM2026 inspired by this iconic and unique species.
The Malayan Sun Bear, an endangered wildlife species, was chosen as the campaign’s official icon to symbolise Malaysia’s steadfast commitment to wildlife conservation.
Designed in a friendly and engaging animated form, Wira and Manja are crafted to appeal to visitors of all ages, evoking a sense of warmth and cheerfulness.
This approach further enhances Malaysia’s global image as a welcoming, vibrant and inclusive tourism destination.
Where to see the bears
Visitors can explore the natural habitats of the Malayan Sun Bear and interact with the VM2026 mascots at a range of key locations across the country, including:
- Bornean Sun Bear Conservation Centre (BSBCC), Sandakan, Sabah;
- Lok Kawi Wildlife Park, Sabah;
- Matang Wildlife Centre, Sarawak;
- Zoo Taiping and Night Safari, Perak;
- Lost World of Tambun, Perak;
- Zoo Negara Malaysia, Kuala Lumpur;
- 99 Wonderland Park, Kuala Lumpur;
- Sunway Lagoon Wildlife Park, Selangor;
- Zoo Melaka, Melaka;
- A' Famosa Safari Wonderland, Malacca;
- Johor Zoo, Johor Bahru; and
- Kemaman Zoo and Recreation Park, Terengganu.
Through this campaign, Malaysia invites travellers to experience its unique wildlife, support conservation efforts and enjoy nature-based encounters that showcase the country’s rich biodiversity and ecotourism offerings.
In line with the VM2026 theme, the initiative highlights Malaysia as a sustainable and culturally vibrant destination.
Visitors are encouraged to discover the inspiration behind Wira and Manja, Malaysia’s beloved mascots, in safe and protected environments as these experiences offer memorable journeys that celebrate the nation’s natural and cultural heritage.
