Mango Tree Worldwide is breaking new ground in Japan by piloting a series of new Mango Tree Kitchen brands that focus on delivering popular Thai dishes in high-traffic urban centres.
These new fast service concepts are already being rolled out, and Mango Tree Kitchen’s inaugural Pad Thai outlet has now launched in Tokyo, taking Thai cuisine back to its street food roots by catering to diners on the move. Mango Tree’s new Pad Thai Kitchen is located in Tokyo Station, which handles approximately half a million passengers each day. This makes it the perfect setting for the new fast dining concept, which is able to serve large volumes of customers in ultra-quick time.
Following the launch of the new Mango Tree Kitchen concept in Japan, a chain of 40 outlets is expected to be rolled out over the next three years, focusing on the busiest areas of major global cities. Other popular Thai dishes being focused on include Pad Grapow and Khao Mun Gai.
“We are extremely excited about the launch of our new Mango Tree Kitchen concepts, which will appeal to the modern appetite for high-quality food on the move, while embracing the global popularity of Thai cuisine,” said Mango Tree’s global managing director, Trevor MacKenzie.
“Tokyo is the perfect launch destination for the new brand. Thai cuisine is very popular in Japan and the Mango Tree brand is well-established in the country, having operated there for 15 years. Japan also has a deeply-ingrained fast service culture, so we are confident that Japanese commuters and customers will embrace our new Pad Thai Kitchen concept,” Mr MacKenzie added.