Kenya is all set to host the this year’s Maralal Camel Derby scheduled for August 24th – 26th, 2012 with more countries expected to participate in the event following aggressive marketing and publicity campaigns.
The annual event attracted participants from some seven countries from across the globe, which included the US, UK, Germany, Netherlands, India, Ghana, France, and several participants across the country.
KTB Managing Director Muriithi Ndegwa said KTB has partnered with the community with a view to boosting the profile of the sporting event dubbed, ‘Magical Kenya Samburu Maralal Camel Derby’.
“This event is meant to drive sports enthusiasts to the northern part of the country, which apart from this event, has unexplored tourism attractions, which we are aggressively marketing in line with our diversification strategy,” said Ndegwa.
He further added that KTB is focusing on marketing strategies such as online, print media, electronic media, and other social interactive platforms to raise the profile of the annual event.
“We are also encouraging tour operators to draw up itineraries that will provide participants with the opportunity to sample other attractions that are abundant within the northern tourism circuit,” said Ndegwa.