The National Tourism Organisation of Montenegro has launched a new global campaign to showcase the natural environment of the country. ‘Nature & Me’ focuses on the need for people to embrace nature as a break from the virtual world we have been forced to live in before and during the pandemic.
Inspiring travel to the country when possible, it aims to bringing to life the relationship between nature and people and showcase its importance in a restrictive digital world.
The campaign video, which features travel experiences from across Montenegro, highlights the untouched natural beauty of the country and reminds us that nature is our friend – encouraging travellers to think of the natural environment of Montenegro as a relative they will one day reunite with.
“Whilst the digital world has helped us see people during this pandemic, nothing beats your interaction with nature; your feet meeting the waves and the ability we have to travel and to embrace the natural world,” said Željka Radak Kukavičić, director of National Tourism Organisation of Montenegro.
Located on the Balkan Peninsula, this is a country that has long been a melting pot of cultures, civilizations and religions. Surrounded by natural beauty, Montenegro offers big experiences in a small and accessible environment. Tourism accounted for 32% of GDP in 2019 when Montenegro welcomed 81,000 UK travellers to the country, an increase of 30% year-on-year.