New look for Newmarket
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Newmarket Holidays has unveiled a new brand identity to mark its 30th anniversary next year.
The refresh is its first since its launch in 2013 and adopts a new blue and green logo with the strapline ‘Crafted with Care’. Phil O’Sullivan, marketing director at Newmarket said the new modern look was part of its need to standardise its brand.
“With an increasing amount of our business coming to us through the trade, we wanted to have a strong, consistent brand identity that brought a modern look and feel to Newmarket, while paying respect to the past and providing a platform to showcase the company’s current range of holidays,” he explained. “As we get nearer to the 30th anniversary of Newmarket’s founding in 1983, we hope that this new and exciting image complements fully the reputation that the company has built over the last three decades, and will provide a platform for the continued and sustained growth that it is our aim to achieve in the years to come”.