New pact to lead way for evolution of travel marketing

Connect Worldwide (CWW) and Planet4people, a development company addressing environmental issues, have announced a partnership to support destinations and travel companies and organisations around the world.

The direct connection between CWW and Planet4People was created to address the growing need to responsibly develop and market destinations, ensuring the preservation of its natural and cultural heritage, historic richness, and well-being of its residents while providing the best experience to travellers.

“Focus on public, private and community partnership.”

Eric J. Otto, founder and CEO of Connect Worldwide (CWW) said: “This is a strategic and essential next step in the evolution of destination and travel marketing. We must promote best practices in marketing, planning and management, with a focus on public, private and community partnership, to ensure that destinations are still there to enjoy for our grandchildren.”

“Increasingly people view travel as the opportunity to experience something unique, to engage with nature, history and people. Being able to create a destination that brings economic benefit, while preserving the uniqueness it holds for travellers is the key to success,” said Ernestina Rubio, president of Planet4People .

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