New tourism brand links Central Vietnam destinations

A new joint tourism brand has been developed to promote three destinations on Vietnam’s central coast.

Covering the city of Danang and the neighbouring provinces of Thua Thien-Hue and Quang Nam, ‘The Essence of Vietnam’ brand is designed to highlight the range of tourism facilities and attractions available in the region, which includes the UNESCO World Heritage sites of Hue, Hoi An and My Son.

A new website,, has been created to provide visitor information, including a series of recommended itineraries, visa regulations and addresses of information centres in the three destinations. The portal also features search tools for accommodation.

The new joint brand programme has been developed by the EU-funded Environmentally and Socially Responsible Tourism Programme (EU-ESRT).

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