Nature, beaches, food and drink, landmarks and culture are the five top global reasons to travel, according to new research from Agoda. Whether travellers are looking for nature or attractions, gastronomy or culture, now with the newly unveiled Agoda Travel Guides, they can easily research and explore destinations on their mobile or desktop.
The initial launch includes guides to five popular cities including Taipei, Tokyo, Seoul, Osaka and Paris, with plans to significantly extend the number of travel guides by the end of 2019.
The in-depth guides are a veritable goldmine of insider information, featuring insights catered to helping different types of travellers plan their trips. In the 2019 Usage and Attitude Survey from Agoda, food and drink was cited the most popular reason to travel for North Asians (67%) and South East Asians (61%), with Japan, South Korea and Singapore choosing it as their leading reason to take a trip.
Gourmands will find the Agoda Travel Guides especially handy, whether they are looking for the best restaurant in Seoul, essential must-try Japanese food in Tokyo or family friendly gastronomy in Taipei.
"Quick and easy to use."
In addition to important basic tourist and airport information for beginners, a wide range of sample itineraries and day trips are included to enable travellers to easily customise their journey.
“While travel has never been so easy, what travellers still find difficult is deciding where to go and how to get the lowdown on the destination. Our travel guides are quick and easy to use, accessible on mobile even when you are on the go. There’s information on food and drink but also so much more including cultural landmarks, the best bars, shopping, or if the mood takes you, even the most romantic destinations,” said Adam Fodor, associate director, pay-per-click (PPC) marketing at Agoda.
The content is currently available in at least 20 languages including Thai, Japanese, Korean, Vietnamese and both simplified and traditional Chinese. It will be translated to more languages and be rolled out progressively through the year as part of Agoda’s mission to make travel more accessible to everyone.
