RMS, a prominent hospitality platform, has announced a strategic integration with TrustYou, an AI-powered Customer Data Platform, to streamline guest data management for hotels, motels, and other hospitality venues. This collaboration, revealed on 29 July 2026, aims to consolidate guest information from various systems into a single, comprehensive profile, enhancing personalisation and service delivery.

The integration utilises a real-time API to synchronise data between RMS's property management system and TrustYou's platform. This allows for the automatic updating of guest profiles whenever reservations or guest details are modified. By merging booking details, stay history, and preferences with data from other platforms, operators gain a holistic view of each guest.

Adam Seskis, CEO of RMS, highlighted the benefits, stating, "Hospitality businesses have access to more guest data than ever before, but much of it remains fragmented across disconnected systems. Bringing that information together in one place does more than support better marketing. It also lightens the load for front desk teams."

TrustYou's Audience AI further enhances this integration by creating intelligent audience segments for targeted marketing campaigns. Will Howes, VP APAC at TrustYou, noted, "Our integration with RMS helps turn scattered information into clear, actionable guest intelligence."

This partnership is set to transform how hospitality operators engage with guests, offering tailored experiences and improving operational efficiency. By providing a unified view of guest data, RMS and TrustYou are paving the way for more personalised and effective hospitality services

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