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Clermont Hotel Group Partners with IDeaS
Clermont Hotel Group, one of the UK’s largest independent hotel groups, has partnered with IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, to implement G3 Revenue Management System (RMS) including Optix, an advanced data analysis and revenue intelligence tool, throughout their growing portfolio of properties. To enhance its revenue strategy, boost operational efficiency, and drive long-term growth, Clermont has expanded its partnership with the revenue management solution provider, building on its previous adoption of IDeaS SmartSpace, which has empowered their commercial teams to maximise the potential of their meetings and event spaces. The implementation of G3 RMS provides Clermont with a powerful combination of advanced demand forecasting and automation capabilities. Paired together, these features drive efficient and effective revenue optimisation efforts designed to maximise RevPAR and overall profitability. Additionally, Clermont Hotel Group is taking full advantage of the real-time reporting capabilities of IDeaS Optix to visualise actionable insights across multiple properties, identify key performance trends, and inform strategic changes that improve profitability. This integrated suite of technology helps maximise revenue across its iconic London hotels, including The Tower Hotel, The Cumberland, and the Royal Horseguards Hotel. The group had previously tested other providers but found IDeaS offered more advanced optimisation capabilities, deeper analytical insights, the ability to scale and provide superior after-sales support. That commitment to post-implementation support was a major differentiator for Clermont, as they sought an RMS transition that would be smooth, well-supported, and backed by a dedicated team. Stuart Yeates, chief commercial officer at Clermont Hotel Group, said: "We had a clear vision of what we needed—accurate pricing, time and cost savings, and the confidence of ongoing support from a trusted partner. The IDeaS team has already demonstrated their commitment to our long-term success, proving they truly understand our business. The advanced capabilities IDeaS brings to Clermont are a game-changer, transforming the way we analyse, report, and act on revenue trends with greater precision and efficiency." Michael McCartan, area vice president EMEA at IDeaS, said: "Clermont Hotel Group is a highly respected leader in UK hospitality, and we are delighted to be their revenue management partner of choice. From the outset, it was clear they needed a fully integrated suite of revenue management tools to enhance decision-making across their portfolio. Optix and G3 RMS provide the perfect combination of automation, analytics and real-time insights, empowering their team to make data-driven decisions with ease.”
IDeaS launches next-generation solution Spotlight
Hospitality-centric statistical analysis systems (SAS) provider firm IDeaS announced the launch of IDeaS Spotlight. Spotlight is a first of its kind demand intelligence solution that empowers marketers to generate the right demand at the right time. It was developed to help both single properties and portfolios to identify and act on high-value opportunities for deploying impactful, demand-generating marketing tactics informed by advanced analytics and AI. The solution brings IDeaS’ robust demand forecast and price sensitivity capabilities together to help hoteliers allocate marketing spend for the greatest impact on incremental revenue. A timely development In a time of uncertainty, rising marketing expenses, and increasing operational costs, hotel marketers are challenged to act quickly to translate every dollar spent into measurable revenue growth. Spotlight brings IDeaS’ unmatched forecasting capabilities into the mix, empowering marketers to optimize spend and unify commercial strategies, providing a vital competitive advantage. IDeaS vice-president of global marketing Mike Chuma said: “For years, IDeaS solutions have served as the source of truth for future demand. With the introduction of Spotlight, hotel marketers can now drive their campaigns with that same state-of-the-art demand-driven forecasting. Spotlight is a purpose-built performance intelligence tool designed specifically for marketers. Gaining future insights available only from IDeaS’ G3 RMS, hotel marketers can now connect the dots from forecast to action at a speed and scale like never before, leveraging and measuring the impact of demand-generating campaigns.” IDeaS co-founder, chief operating officer, and chief technology officer Sanjay Nagalia added: “It’s clear there’s a world of potential for the hospitality organizations that can bridge the gap between forecast data and tactical execution. IDeaS is committed to providing the industry with the innovative tools needed to maximize the profitability and effectiveness of their commercial teams, and Spotlight is the latest in our efforts to break down the barriers to data-driven success.” What can users expect from Spotlight? Additional key benefits of IDeaS Spotlight include: Translate forecast data into marketing action with a focused dashboard that automatically identifies periods of high revenue potential to help launch timely, impactful campaigns. Increase campaign conversion and influence guest behavior by leveraging price sensitivity signals. Respond faster with unparalleled foresight into future marketing opportunities. Powered by IDeaS G3 RMS’ advanced forecasting engine, Spotlight enables teams to proactively adjust strategies and take a surgical approach to demand generation. Spur collaborative action by streamlining communication between marketing and revenue management teams with intuitive workflows that ensure no revenue opportunity is left behind.
Dorint partners with IDeaS
Dorint, one of the largest and most well-established German hotel companies in DACH, has partnered with IDeaS, a SAS company and world leader in hospitality revenue management software and services, to bolster its revenue management strategy. With the German hospitality market expected to grow at a Compound Annual Growth Rate (CAGR) of 7.7 percent, the decision to exclusively implement IDeaS’ technology is a key strategic move to capitalize on this growth and drive the company’s expansion plans, while simultaneously enhancing revenue processes and operational efficiency across their existing portfolio representing more than 6,000 rooms. The advanced capabilities of IDeaS’ G3 RMS combined with the Optix revenue intelligence solution will ensure that Dorint can efficiently and effectively capture market demand with revenue maximizing decisions for all 60+ of its branded properties in Germany, Austria and Switzerland. With Optix’s data visualization, reporting and real-time performance insights, Dorint’s teams will be able to make smarter, data-driven decisions that boost operational efficiency and profitability. These tools will also streamline processes, enabling Dorint to respond quickly to shifting market trends to maintain a competitive edge. Manuel Schmidgen, vice president revenue & distribution at Dorint, said: “As one of the most trusted hospitality brands in the region, it’s vital for us stay ahead of the curve in this dynamic and growing market. Partnering with IDeaS provides us with the advanced technology and expertise we need to enhance our revenue management strategies, optimize operations, and capitalize on the significant growth opportunities within the DACH region. We are excited to leverage the power of G3 RMS and Optix to drive performance across our portfolio and ensure Dorint remains a leading hospitality brand in this thriving market.” Michael McCartan, area vice president at IDeaS, said: “We are incredibly excited to welcome the German hotel company Dorint to the IDeaS family. Dorint’s legacy of excellence in the DACH region combined with their ambitious growth plans presents an exciting opportunity for us to collaborate. Together, we will leverage the power of AI and data-driven insights to redefine revenue management and unlock new levels of success for Dorint in the evolving hospitality landscape.” The adoption of G3 RMS with Optix provides Dorint properties with numerous benefits, including: Efficient, Effective Revenue Management: G3 RMS’ powerful automation capabilities ensure timely and optimal responses to market demand fluctuations. Advanced Demand Forecasting and Revenue Optimization: Powerful, segment-based demand forecasting capabilities provide a proven foundation for revenue optimizing pricing strategies and inventory control decisions. Streamlined Reporting: Optix for G3 RMS provides an efficient and effective way to review meaningful and actionable data insights at both the individual property level as well as the wider portfolio, minimizing the time needed to gauge performance and adjust strategies. As well as its classic Dorint Hotels & Resort properties, the brand's property portfolio also includes Essential by Dorint - its range of urban city properties - and the elevated, experience focused Hommage Luxury Hotels Collection.
IDeaS achieves record-breaking year
IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has announced it has more than doubled revenue in Germany year-on-year since 2023. Driven by strategic partnerships, innovative technology solutions, and recent in-region recruitment, this growth underscores IDeaS’ commitment to DACH’s growing hospitality market. During 2024 Germany’s hospitality sector has undergone a rapid recovery with hotel revenue projected to reach approximately US$18.48 billion - a 2.4% increase from the previous year1 . Largely driven by heightened demand for travel, both domestic and international, this surge has prompted hoteliers to adopt revenue management solutions in an effort to maximize occupancy and optimize profitability. IDeaS’ robust network of partnerships with premier technology providers in the region has been instrumental in supporting its growth. The company will continue to expand these partnerships to further support hoteliers and enable seamless integration with existing hotel technology stacks. The company’s record-breaking year that saw a revenue increase of 108%, can also be attributed to major client acquisitions, a series of regional hires, and the launch of innovative revenue management tools tailored to the German market. Michael McCartan, area vice president, EMEA, IDeaS, said: “Last year, we launched a localisation plan to showcase our regional capabilities and emphasize our commitment to DACH. Despite being a U.S. company, we've invested significantly in expanding our team, enhancing local expertise, and providing additional support to our clients in Germany. “Our exceptional growth in the region demonstrates our dedication to this market and the added value IDeaS consistently brings to the hospitality industry. This year, we expanded our sales team and tailored our solutions specifically for the local market. Our ongoing investment in the region highlights our confidence in the market’s potential, and we’re excited about the opportunities ahead.” As part of its ongoing expansion, IDeaS recently appointed Jan Kolbe as Senior Sales Executive, enhancing the company’s presence in Germany. Kolbe joins a local team of professionals across operations, sales, solution engineering, project management, and training, bringing extensive experience in the hospitality industry, including previous roles at Expedia. IDeaS G3 revenue management system has been supporting hoteliers and their revenue management strategies with insights that inform pricing decisions based on real-time demand and market trends. With automated recommendations and customizable dashboards, G3 helps hoteliers make quick, informed decisions to maximize revenue and improve operational efficiency. Most recently, IDeaS introduced Elevate, a mobile-first revenue management solution specifically designed for small, independent German hotels. Elevate allows hoteliers to implement dynamic pricing without the need for PMS integration, enabling competitive and strategic pricing decisions with ease. With Elevate, small hotels can avoid the manual processes of rate tracking and focus on enhancing guest experience and profitability. This app-based tool is available on Apple, Android, and desktop platforms, providing easy accessibility for hoteliers.
Titanic Hotels selects IDeaS G3 RMS
Titanic Hotels, a leading hotel brand operating across Turkey and Germany, has partnered with IDeaS, a SAS company, the world’s leading provider of revenue management software and services, to optimize its revenue strategy across their German portfolio. Prior to implementing IDeaS G3 RMS, Titanic Hotels Germany relied on manual revenue management processes and siloed internal databases. Additionally, Titanic Hotels’ ability to accurately forecast demand at a granular level was limited, affecting price decision-making and their ability to capture an optimal mix of demand. To align with their strategic business goals and address these challenges, Titanic Hotels Germany decided to upgrade and enhance their revenue and operational systems. Understanding the importance of a well-integrated hotel technology stack, Titanic Hotels’ choice of property management system (PMS) was also a significant factor in their decision to select G3 RMS as they sought a solution to seamlessly integrate and ultimately boost their strategic efficiency. With the implementation of G3 RMS, Titanic Hotels’ Germany-based properties will benefit from: Advanced analytics and intelligent rate management: G3 RMS continuously analyzes external market and property data to optimize room type pricing for maximum profitability. Strategic efficiency: The requirement for manual data entry has been totally removed, enabling revenue teams to focus their time on strategic efforts and confidently make data-driven adjustments to their revenue strategies. Robust integration: Seamlessly integrated systems improve operational efficiencies and accelerate decision-making with consistent and accurate data flowing between their selling systems and G3 RMS. Data-driven decision making: The ‘What-If’ analysis tool allows Titanic to visualize potential outcomes to ensure the team pursues the most profitable strategies. Smarter discounting: No more missed revenue opportunities as the solution can automate dynamic discounts at the right time, freeing up staff to focus on strategic initiatives that enhance the guest experience. Titanic Hotels’ now-enhanced dynamic pricing capability leverages real-time market conditions, allowing for precise adjustments driven by in-depth insights into guest behavior and operational processes. The customizable reporting in G3 RMS also provides detailed data on a property-by-property basis, enabling more strategic and informed pricing decisions. Antje Kuschel, area revenue manager, Titanic Hotels Berlin said: “After a rigorous selection process we decided to partner with IDeaS. The company’s proven track record in the industry, coupled with their tech’s robust capabilities and ability to deliver significant revenue improvements, made it the standout solution.” Burak Unver, chief strategy officer, Titanic Hotels Germany said: “We’re really looking forward to fully realizing the benefits of the technology and continuing to provide exceptional guest experiences. It’s an exciting time for Titanic Hotels and the adoption of this technology should set us apart and enhance our competitive edge in the German hospitality market.” Michael McCartan, IDeaS, Antje Kuschel, area revenue manager, Titanic Hotels Berlin said: “After a rigorous selection process we decided to partner with IDeaS. The company’s proven track record in the industry, coupled with their tech’s robust capabilities and ability to deliver significant revenue improvements, made it the standout solution.”
SiteMinder and IDeaS bring dynamic revenue management to Asian hospitality
Hotel distribution and revenue platform SiteMinder ushers in a new era of revenue management for hotels as it launches Dynamic Revenue Plus, the only solution for hotels to both access live market intelligence and take immediate action on their bookable inventory, pricing and distribution strategy. Unlike revenue management systems that have traditionally been accessible to a limited number of hotels, the dual capability within Dynamic Revenue Plus means any hotel can, for the first time, use one, mobile-first system to optimise their revenue based on market demand. Powered by the data within SiteMinder’s platform, which stems from an unparalleled 120 million annual hotel reservations, Dynamic Revenue Plus gives users the most comprehensive data available, including top source markets. SiteMinder chief product officer Leah Rankin said: “While market intelligence is not new, Dynamic Revenue Plus by SiteMinder is unique among existing solutions for the capability it offers hoteliers to not only consume insights but to take multiple actions, beyond pricing changes, within minutes.” Rankin added that the solution’s mobile-first approach and unique ability to provide insight into future levels and timings of demand mean hoteliers can adapt with the market. A dynamic team-up SiteMinder executives add dynamic pricing recommendations from IDeaS, a SAS company and the world’s leading provider of revenue management software and services, will further enhance the solution’s functionality. The built-in combination of IDeaS’ dynamic pricing strength and SiteMinder’s distribution platform with deep market intelligence will provide powerful revenue management capability and speed-to-market to hotels of any size, including the most resource-strapped. To date, these have been accessible only as separate solutions and limited to hotels with dedicated revenue management resources. Using the unified solution, any hotel can now move away from traditional, static revenue management practices, characterised by slow and irregular changes, to a more dynamic approach that involves frequent adjustments to revenue strategies in response to market fluctuations. Examples of changes include bulk room rate updates, new minimum base rates and lengths of stay, sale restrictions, inventory adjustments and new marketing promotions, which can all be done on mobile as well as desktop. Rankin said of this unified solution: She said: “Dynamic Revenue Plus is the first of its kind and, together with the team at IDeaS, we at SiteMinder are delighted to make it available for all hotels looking to make the critical shift to dynamic revenue management and drive significant growth in revenue.” IDeaS chief evangelist and development officerlikewise remarked: “We’re committed to democratising revenue management and bringing the benefits of dynamic, demand-based pricing to hotels across the globe. This partnership provides another viable option for hotels of all resources and operating models to stop leaving money on the table due to outdated manual revenue management practices and tools.”
SiteMinder partners with IDeaS to make dynamic revenue management accessible to all hotels
SiteMinder is heralding a new era of revenue management for hotels with the unveiling of ‘Dynamic Revenue Plus', the only solution for hotels to both access live market intelligence and take immediate action on their bookable inventory, pricing and distribution strategy. Unlike revenue management systems that have traditionally been accessible to a limited number of hotels, the dual capability within Dynamic Revenue Plus means any hotel can, for the first time, use one mobile-first system to optimize their revenue based on market demand. Dynamic Revenue Plus is uniquely powered by the data within SiteMinder’s platform, which stems from an unparalleled 120 million annual hotel reservations that give users of Dynamic Revenue Plus the most comprehensive data available, including top source markets. Soon, it will be enhanced with dynamic pricing recommendations from IDeaS, a SAS company and the world’s leading provider of revenue management software and services. The built-in combination of IDeaS’ dynamic pricing strength and SiteMinder’s distribution platform with deep market intelligence will provide powerful revenue management capability and speed-to-market to hotels of any size, including the most resource-strapped. To date, these have been accessible only as separate solutions and limited to hotels with dedicated revenue management resources. Using the unified solution, any hotel can now move away from traditional, static revenue management practices, characterized by slow and irregular changes, to a more dynamic approach that involves frequent adjustments to revenue strategies in response to market fluctuations. Examples of changes include bulk room rate updates, new minimum base rates and lengths of stay, sale restrictions, inventory adjustments and new marketing promotions, which can all be done on mobile as well as desktop. Klaus Kohlmayr, chief evangelist and development officer at IDeaS,said: “We’re committed to democratizing revenue management and bringing the benefits of dynamic, demand-based pricing to hotels across the globe. This partnership provides another viable option for hotels of all resources and operating models to stop leaving money on the table due to outdated manual revenue management practices and tools.” Dynamic Revenue Plus was conceived in late 2023 to mirror the convergence of distribution, revenue optimization and market intelligence strategies that SiteMinder saw taking place at hotels globally to drive a commercial mindset across hotel departments. Available initially to hotels in Australia and New Zealand with all other markets to follow in 2025, Dynamic Revenue Plus is a key pillar of SiteMinder’s Smart Platform strategy – the manifestation of SiteMinder’s mission of making sophisticated revenue management accessible to every hotel in the world. The launch of Dynamic Revenue Plus comes amid rising international travel and a booming events industry, which are boosting hotel economies around the world. In response, the solution gives users the most complete event information available in the market, along with insight into future demand surges. This capability will allow hotels to capitalize on changing travel flows, events and other critical revenue opportunities at a speed not available until now. Leah Rankin, chief product officer at SiteMinder, said: “While market intelligence is not new, Dynamic Revenue Plus by SiteMinder is unique among existing solutions for the capability it offers hoteliers to not only consume insights but to take multiple actions, beyond pricing changes, within minutes. Additionally, its mobile-first approach and unique ability to provide insight into future levels and timings of demand mean hoteliers can adapt with the market. Truly, Dynamic Revenue Plus is the first of its kind and, together with the team at IDeaS, we at SiteMinder are delighted to make it available for all hotels looking to make the critical shift to dynamic revenue management and drive significant growth in revenue.” Fready Goenawan, revenue and distribution manager AU at Ovolo Hotels, said: "The notifications we receive through Dynamic Revenue Plus mean we no longer have to search for this information on the internet; it’s provided to us. They will replace the holidays calendar that we manage manually, and save our team a lot of time. Additionally, the insights we’re using for our studies on geographical markets are amazing. They don’t exist in other systems. Using SiteMinder’s platform, we can see right away which countries are returning to our hotels. We can also break down the data to see performance metrics such as length of stay so we can roll out a new promotion to suit. When you’re trying to maximize revenue, you need to know the markets that your income is coming from so you don’t splash your marketing budget everywhere. Having information by destination market is also wonderful, as it’s important to know if we’re ahead or behind the pace of the market. SiteMinder’s solution is very powerful in this way.”
IDeaS and Virgin Voyages partner to bring advanced Revenue Management Solution to Cruise Industry
IDeaS Revenue Solutions, the world’s leading provider of advanced revenue management software (RMS) and services, announced that it is expanding its suite of revenue management solutions to the cruise industry through a partnership with Virgin Voyages. Under the partnership, IDeaS is working with Virgin Voyages to develop a first-of-its-kind, innovative RMS solution for the cruise industry. To fully realise their revenue potential, cruise lines need the ability to efficiently and effectively forecast passenger demand. Historically, this forecasting posed challenges for the industry for a variety of reasons. But with a clearer understanding of this demand, the door opens to transformative, sophisticated pricing and revenue management strategies. While cruise organisations have explored numerous approaches to revenue forecasting, a clear, science-based leader in advanced revenue management has yet to emerge – until now. “We came to IDeaS because we saw the power of science-driven automation and the results delivered to the hotel industry. Today, nothing in our market can compare to the power of IDeaS revenue management expertise. We couldn’t be more pleased with the project's development thus far and are impressed with the entire organisation's commitment. As a visionary in the cruise industry, we see the value of sophisticated revenue management so it was only fitting we should partner with the pioneer of RMS technology,” said Jessica Fleisher, vice president revenue, Virgin Voyages. As a pioneer in the industry, Virgin Voyages and its innovative revenue management team saw the importance of science-driven automation. They approached IDeaS and outlined a proof of concept, and the two companies are now spearheading the adoption of revenue management in this complex and dynamic industry. The partnership will see IDeaS deliver forecast modelling to determine more efficiently the right booking curve so cruise lines or commercial teams can more dynamically adapt to trends. IDeaS revenue science will also streamline cabin pricing, automate processes and allow individual cruise lines to focus on demand-based forecasting and pricing for each cabin type (i.e. inside, balcony, suites, etc.). By optimising business mix and inventory allocation, the solution helps to maximise revenue potential and future scalability. “IDeaS is excited to work with Virgin Voyages as we make this proof of concept a reality. This collaboration not only marks our entry into the cruise industry but also demonstrates our commitment to expanding our expertise into new verticals. By helping them gain key insights into dynamic forecasting and pricing, we believe we will help usher in a new era for the entire cruise industry. We couldn’t be prouder to work with this exciting and forward-thinking team,” said Sanjay Nagalia, co-founder and chief scientist, IDeaS. The modern enterprise is plagued by the decision of whether to build custom software or buy a commercial off-the-shelf solution. In fact, it has been common for cruise lines to build their own systems internally. IDeaS now provides a solution that delivers the speed and scalability that a homegrown system can’t. By working with IDeaS, which has existing revenue optimisation models (custom to each client), cruise lines that need specific functionality can now realise higher ROI and faster time to market.
DerbySoft partners with IDeaS
DerbySoft, specialists in high-performance distribution services, announced a new partnership with IDeaS, a SAS company, provider of hospitality revenue management software and services, that strategically provides operational and revenue-enhancing benefits for hotels of all types. This partnership integrates IDeaS' G3 Revenue Management System (RMS) with Property Connector, DerbySoft's Digital Distribution System, providing connectivity services to individual properties and small chains. G3 RMS provides DerbySoft with scientific pricing, forecasting, and rate availability decisions at the room type and rate code level to drive optimal revenue performance across guest categories. These optimal prices and controls are instantly updated across all distribution channels managed by Property Connector, ensuring operators save time, execute revenue strategy, and maximize every revenue opportunity. Properties can benefit from this integration in many ways, including: Real-Time Inventory Distribution: Respond to booking trends as they happen, G3 RMS continually tunes and tweaks impactful controls like rate availability and overbooking recommendations to protect revenue and enhance shoulder night performance while being guided by the property's strategic guidelines. Increased Efficiencies: Manual calculation and updating rates and availability across various channels is time-consuming and opens the opportunity for human errors. This integration pushes all changes automatically, reducing errors and saving time for strategy. Improved Response to Market Dynamics: The combination of G3 RMS and Property Connector allows properties to proactively spot trends and respond swiftly to changes in the market. For example, if there is a sudden spike in demand or a large group block changes status, G3 RMS learns from and adjusts the property's pricing strategy across all channels. Enhanced Analytical Insights: IDeaS offers powerful forecasting that uses advanced analytics, AI, and machine learning to predict future demand. By integrating with a Property Connector, these projections can be directly translated into actionable operational and revenue strategies across all sales channels. Competitive Advantage: The ability to quickly adapt to market conditions, stop unnecessary discounting, and consistently offer optimized pricing by guest category gives hotels a competitive edge, potentially capturing a larger market share. The integration between DerbySoft and IDeaS is a strategic partnership that enables properties to maximize their revenue potential, streamline operations, and make smarter, data-backed decisions that keep properties competitive in their dynamic market. Klaus Kohlmayr, Chief Evangelist and Development Officer at IDeaS said: "DerbySoft has long been a leader in distribution services, and IDeaS is proud to partner with them to deliver a comprehensive solution for hoteliers. This collaboration strengthens our commitment to providing the industry with the tools and resources they need to achieve success in the ever-evolving hospitality landscape. By seamlessly integrating IDeaS G3 RMS with Property Connector, hoteliers can streamline operations, make data-driven decisions, and ultimately maximize their revenue potential.” Duane Overgaard, President of Connectivity and Senior Vice-President at DerbySoft said: "We are thrilled about the advanced integration between DerbySoft's Property Connector and IDeaS G3. This collaboration is poised to revolutionize the way our hotel partners manage their operations, pricing, and distribution strategies. By simplifying complexities and enhancing efficiency, our joint solution empowers hoteliers to optimize revenues and deliver exceptional guest experiences. We are deeply committed to continuous innovation and are confident that this integration will set a new standard in hospitality technology.”
BYD Lofts grows revenues by 15% with IDeaS G3 RMS
IDeaS, a SAS company and the world’s leading provider of hotel revenue management software and services, announced that BYD Lofts Boutique Hotel & Serviced Apartments had grown its property revenues by 15% with IDeaS G3 Revenue Management System (RMS) after adopting the system to automate daily pricing activity and enhance its commercial strategies. BYD Lofts is situated 200 meters from Patong Beach in Thailand, offering a range of upscale rooms, suites and fully furnished serviced apartments. In a highly competitive resort and holiday market, BYD Lofts needed to move beyond manual based revenue management processes, which were inefficient and open to errors that could impact profitability. “In the past, BYD Lofts faced challenges in setting optimal room prices that maximised occupancy without undervaluing our services. Our manual pricing strategies often resulted in missed revenue opportunities, either by setting prices too low during high demand periods or too high during low demand periods, which affected our overall profitability,” commented Alex Bressers, managing director, BYD Lofts Boutique Hotel & Serviced Apartments. To enhance its approach to revenue management and evolve its commercial operations, BYD Lofts turned to IDeaS G3 RMS for real-time data analysis, forecasting, and decision-making. “IDeaS G3 RMS continuously analyses market data, demand patterns, and competitive pricing. This allows us to dynamically adjust, ensuring we capture the maximum possible revenue for every room, every night. The system's predictive analytics help us stay ahead of market trends and capitalise on commercial opportunities,” said Bressers. IDeaS G3 RMS enables BYD Lofts to automatically evaluate demand fluctuations and competitive changes to assist the property in setting optimal pricing and inventory control decisions. Predictive analytics within G3 RMS forecasts future demand accurately and detailed performance reports help property management understand the impact of pricing decisions and refine its strategies accordingly. Since adopting IDeaS G3 RMS, BYD Lofts has experienced significant overall revenue gains of 15% and strong growth in key areas including Average Daily Rate (ADR) and room type occupancy, along with a surge in Revenue Per Available Room (RevPAR). “IDeaS is excited to be working with BYD Lofts to enhance the property’s approach to revenue management and improve commercial outcomes. Through automating daily revenue management processes, BYD Lofts is benefiting from a more efficient and accurate approach to pricing that is continually informed by market trends and competitor activity,” said Jurgen Ortelee, managing director of APAC, IDeaS.
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